They created branded content around the products, which will be housed in a branded hub on Viva’s new website. Exclusive ‘Best of British’ content will be uploaded every week for six weeks.
To further reach NZ’s fashion-forward audience, PHD Group partnered with fashion retailers – Superette, Zoe & Morgan and P I A – to create Kiwi representations of Toni&Guy’s looks. Styling products from each range (Casual, Creative and Glamour) were paired with the retailer they best reflect. Before the range hits supermarkets in May, Superette and P I A will offer it as an exclusive ‘gift with purchase.’
Mineli Gagliano, senior brand manager at Toni&Guy owner Unilever, says: “We are delighted to bring Toni&Guy to New Zealand, particularly given the country’s strong presence on the global fashion stage. We’re hugely excited by the launch campaign’s direction, and we feel the team at PHD Group nailed it with its insight-led strategy.”
The brand is one of several big-name foreigners landing in New Zealand this month. The Register team has been reliably informed that the queues for Topshop’s flagship store on Queen St have finally dispersed today, two weeks after opening day, but Aucklanders can look forward to Australian brand Seed Heritage opening its new store in Ponsonby on April 1.
British brand French Connection has not yet confirmed an exact date, but rumours indicate it will open around April. It will be located in Newmarket.