The burgers made comments, played sound effects and sung songs to the customers as part of a global initiative by McDonald’s called ‘imlovinit24.’
Sound effects ranged from dolphin noises to drum percussions to a voice begging the customer to “close the lid.”
The Big Mac burger’s packaging was given a special design to accommodate the sound device.
Invites to the campaign’s launch were sent out to Big Mac fans from McDonald’s Facebook page.
McDonald’s New Zealand marketing director Chris Brown says the singing burger boxes add to the McDonald’s experience.
“We thought this would be a fun way to surprise and delight our customers and bring a little bit of joy to their day,” Brown says.
As part of the imlovinit24 campaign, wacky ideas are underway around the world.
The theme of the campaign is the number 24, as McDonald’s is to provide 24 “gifts of joy” over 24 hours in 24 cities.
Australia had a giant ball pit in the shape of a coffee cup and gave away free morning coffees to customers, while in Italy, customers wearing pajamas can score a free breakfast.