Increasing sale size is a constant thought on the minds of all retailers, unanswered questions can lead to uncertainty and lack of confidence in your selling. NZ Retail magazine and the Register alongside Latitude Financial Services have all your retail marketing questions answered in a not-to-be-missed breakfast event, covering sales, to creative strategy and increasing basket size.
One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.
Looking for answers online has never been so... audible. With the rise of smart speakers and booming popularity of virtual assistants, online searches are increasingly spoken aloud. It’s a trend that’s changing the nature of search – and redefining Search Engine Optimisation (SEO). Digital marketing agency krunch.co's managing editor Amanda Gross answers your burning questions about what’s happening in the world of voice search, and provide answers about how your business and website needs to adapt in our increasingly vocal world.
Grant Robinson has made a big change from his position in a senior management role at Westpac, moving now to take the helm as general manager for fast-growing SME, Ecoware.