Close
 

Dean Cook departs Farmers for The Warehouse Group

  • Who's Where
  • January 22, 2018
  • Sarah Dunn
Dean Cook departs Farmers for The Warehouse Group

Farmers' long-time head of marketing Dean Cook has left to join The Warehouse Group.

UPDATE: On 1 March he will be taking up the role of general manager of marketing for the Noel Leeming Torpedo 7 Group after 12 with the Farmers Trading Company.

It was his second stint with the company after holding advertising and marketing roles at DEKA from 1992 to 1993, and then advertising manager and marketing manager – retail and card roles at Farmers until 2001 (according to Wikipedia, "the DEKA chain closed in July 2001 after financial difficulty in competing with The Warehouse discount stores").  

It's not known what his role will be, but it's thought Cook will be working across Torpedo 7 and a few other Warehouse Group brands. StopPress has since been in touch with The Warehouse Group and Farmers for further details and will update the story accordingly when we hear back. 

Cook’s departure from Farmers came after he appointed FCB to evolve the brand strategy, beginning with an emotional Christmas campaign.

At the time of FCB’s appointment, Cook said it’s a very important stage in the evolution of the company's marketing (while moving a lot of its production in-house in recent years, it also works closely with .99). 

“We want to reinforce the role Farmers plays in numerous moments throughout New Zealanders’ lives, and has played for over 100 years."

One of Cook's major projects was the launch of the Farmers Club Card in 2011, which involved two years of strategic development. 

Farmers, which is owned by the Norman family, has over 50 stores across the county and, according to Nielsen, which calculates ratecard spend, it spent $34 million on advertising between October 2016 and September 2017. That was up from $26 million during the same period in 2015. 

This story originally appeared on StopPress.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

First Looks: Inside the VIP Krispy Kreme opening

  • News
  • February 23, 2018
  • Courtney Devereux
First Looks: Inside the VIP Krispy Kreme opening

The Register was lucky enough to be invited to the VIP opening of Krispy Kreme’s first New Zealand store. The opening included a tour of the new distribution centre and even a make-your-own doughnut experience.

Read more
 
 

Junk and Disorderly pops up in Ponsonby Central

  • News
  • February 23, 2018
Junk and Disorderly pops up in Ponsonby Central

Junk and Disorderly is the latest pop-up installment to come to Ponsonby Central. The space is a showcase of some collected pieces by the owners who wish to share the message of the store – the art of doing what you love.

Read more
 
 
 
topics
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Sisterhood
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
 
 

Sneak a peek inside the February/March issue of NZ Retail magazine

  • News
  • February 23, 2018
  • The Register team
Sneak a peek inside the February/March issue of NZ Retail magazine

The latest issue of The Register's print magazine, NZ Retail, is winging its way to subscribers right now. This time, we focus on how poor waste minimisation is sending retailers slip-sliding away from consumers' good books; how to make Amazon work for you; new developments to watch across New Zealand; and retail's top five fastest-growing categories.

Read more
 
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita@tangiblemedia.co.nz or call 022 639 3004

View Media Kit

}