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Vitamix adds new Australasia staff to support impressive regional growth

  • Who's Where
  • July 3, 2017
  • Sarah Dunn
Vitamix adds new Australasia staff to support impressive regional growth

Vitamix blenders are significantly more expensive than most standard blenders. Standard blenders tend to sell for somewhere between $30 and $200 from mainstream retailers like Briscoes, but Vitamix pricing starts at $795 and climbs well into four figures. Far from scaring customers off, however, Vitamix’s market share increased by 35 percent in 2016, and the company has appointed new staff to support its growth.

In a press release, Vitamix attributed the 35 percent increase to the wholefoods trend, which prioritises smoothies and blended juices, and consumers’ desire to replicate restaurant-quality meals at home.

The company says demand for high-performance blenders as a whole is rising, with the category increasing from 6.2 percent to 7.1 percent in Australia during 2016.

Vitamix Australia country manager Euan Mitchell says the shift from entry-level personal blenders to high-performance blenders highlights consumers’ willingness to invest in quality products that last.

He says consumers are becoming more discerning when it comes to blenders, and are differentiating between the various blender brands.

“We expect the high-performance blender category to continue performing well this year with strong support from retailers continuing to play a big part in the growth of the brand as a whole,” he said.

The company has invested in new Australian and New Zealand staff following this growth.

“As we continue to evolve as a company and broaden our offering, it’s more important than ever that we have the right people in place. We are delighted to expand the team with knowledgeable, intelligent and passionate people and their experience will be instrumental in the company’s continued growth and success.”

Recent appointments include:

●       Nicole Charles - appointed marketing manager for Australia and New Zealand.

●       Melanie Ward - promoted to national key account manager for Australia and New Zealand. 

●       Jo Coclough - promoted to area sales manager for NSW, QLD, ACT. 

●       Nola Kennett -  promoted to area sales manager.

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Kiwi retailers cash in on Singles’ Day

  • News
  • November 21, 2017
  • Sarah Dunn
Kiwi retailers cash in on Singles’ Day

The Chinese holiday Singles’ Day, popularised by Alibaba as the ’11.11 Global Shopping Festival’, is now the biggest sale event in the world. Alibaba reports that US$25.3 billion of gross merchandise volume was settled during the 24 hours of Singles’ Day this year. Not all of that went to Chinese retailers, however – a handful of Kiwis made the most of the opportunity.

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Updated: Noel Leeming launches a dedicated after-purchase services division

  • Technology
  • November 20, 2017
  • Sarah Dunn
Updated: Noel Leeming launches a dedicated after-purchase services division

The Warehouse Group’s electronics retailer Noel Leeming has been looking at expanding its focus on services this year. Now, it’s launched a dedicated after-purchase services division: MyTechSolution. The change also means that customers will be charged for access to Noel Leeming's helpdesk if the request goes beyond a "quick fix".

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Cameras aren’t just for security anymore

  • In Association with Axis Communications / Sektor
  • November 20, 2017
Cameras aren’t just for security anymore

In-store video cameras revolutionised loss prevention when they first became available to retailers, but as camera technology continues to evolve, they can now provide a plethora of data that supports better business decisions.

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Sale squared: Onceit talks deep discounts and sale events

  • News
  • November 20, 2017
  • Sarah Dunn
Sale squared: Onceit talks deep discounts and sale events

Kiwi high-end clearance ecommerce store Onceit works with more than 400 suppliers from New Zealand’s fashion, beauty and homewares industries to offload excess stock without brand damage. We had a chat with executive director Jay Goodey ahead of its once-yearly sale of sales.

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