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Vitamix adds new Australasia staff to support impressive regional growth

  • Who's Where
  • July 3, 2017
  • Sarah Dunn
Vitamix adds new Australasia staff to support impressive regional growth

Vitamix blenders are significantly more expensive than most standard blenders. Standard blenders tend to sell for somewhere between $30 and $200 from mainstream retailers like Briscoes, but Vitamix pricing starts at $795 and climbs well into four figures. Far from scaring customers off, however, Vitamix’s market share increased by 35 percent in 2016, and the company has appointed new staff to support its growth.

In a press release, Vitamix attributed the 35 percent increase to the wholefoods trend, which prioritises smoothies and blended juices, and consumers’ desire to replicate restaurant-quality meals at home.

The company says demand for high-performance blenders as a whole is rising, with the category increasing from 6.2 percent to 7.1 percent in Australia during 2016.

Vitamix Australia country manager Euan Mitchell says the shift from entry-level personal blenders to high-performance blenders highlights consumers’ willingness to invest in quality products that last.

He says consumers are becoming more discerning when it comes to blenders, and are differentiating between the various blender brands.

“We expect the high-performance blender category to continue performing well this year with strong support from retailers continuing to play a big part in the growth of the brand as a whole,” he said.

The company has invested in new Australian and New Zealand staff following this growth.

“As we continue to evolve as a company and broaden our offering, it’s more important than ever that we have the right people in place. We are delighted to expand the team with knowledgeable, intelligent and passionate people and their experience will be instrumental in the company’s continued growth and success.”

Recent appointments include:

●       Nicole Charles - appointed marketing manager for Australia and New Zealand.

●       Melanie Ward - promoted to national key account manager for Australia and New Zealand. 

●       Jo Coclough - promoted to area sales manager for NSW, QLD, ACT. 

●       Nola Kennett -  promoted to area sales manager.

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Bonnie Brown’s Blooming ‘Brella: Winner of the Blunt + Idealog + Generator umbrella experiment

  • News
  • May 25, 2018
  • Elly Strang
Bonnie Brown’s Blooming ‘Brella: Winner of the Blunt + Idealog + Generator umbrella experiment

The grand winner of the Blunt + Idealog + Generator umbrella experiment has been announced – congratulations to Bonnie Brown of Studio Bon, who will see her design turned into a limited edition Blunt umbrella. Watch this space for details on how to buy one in the near future, or get your pre-order in now. In the meantime, we chat with Brown and have a closer look at her winning design.

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Save money or save values?

  • Opinion
  • May 25, 2018
  • Courtney Devereux
Save money or save values?

As the next generation become top spenders, it is up to them to communicate their values to the market. Below you’ll find examples of local, ethical, mindful and sustainable retailers to support, well also upgrading your wardrobe.

Read more
 
 

#Trending: Shop to showroom

  • News
  • May 25, 2018
  • Sarah Pollok
#Trending: Shop to showroom

Stores are starting to display only sample products are on the rise. Sarah Pollok looks into the new showroom experience hitting our retailers.

Read more
 
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Debunking diversity myths surrounding hiring practises

  • Opinion
  • May 24, 2018
  • Rose Lu
Debunking diversity myths surrounding hiring practises

Flick Electric software engineer Rose Lu has often been the sole woman or sole non-white person in the room in her career, and recently assisted with Flick's hiring process for new engineers. Here, she shares some key learnings on how to hire for diversity – and how to get around the obstacles that often pop up.

Read more
 
 
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