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Vitamix adds new Australasia staff to support impressive regional growth

  • Who's Where
  • July 3, 2017
  • Sarah Dunn
Vitamix adds new Australasia staff to support impressive regional growth

Vitamix blenders are significantly more expensive than most standard blenders. Standard blenders tend to sell for somewhere between $30 and $200 from mainstream retailers like Briscoes, but Vitamix pricing starts at $795 and climbs well into four figures. Far from scaring customers off, however, Vitamix’s market share increased by 35 percent in 2016, and the company has appointed new staff to support its growth.

In a press release, Vitamix attributed the 35 percent increase to the wholefoods trend, which prioritises smoothies and blended juices, and consumers’ desire to replicate restaurant-quality meals at home.

The company says demand for high-performance blenders as a whole is rising, with the category increasing from 6.2 percent to 7.1 percent in Australia during 2016.

Vitamix Australia country manager Euan Mitchell says the shift from entry-level personal blenders to high-performance blenders highlights consumers’ willingness to invest in quality products that last.

He says consumers are becoming more discerning when it comes to blenders, and are differentiating between the various blender brands.

“We expect the high-performance blender category to continue performing well this year with strong support from retailers continuing to play a big part in the growth of the brand as a whole,” he said.

The company has invested in new Australian and New Zealand staff following this growth.

“As we continue to evolve as a company and broaden our offering, it’s more important than ever that we have the right people in place. We are delighted to expand the team with knowledgeable, intelligent and passionate people and their experience will be instrumental in the company’s continued growth and success.”

Recent appointments include:

●       Nicole Charles - appointed marketing manager for Australia and New Zealand.

●       Melanie Ward - promoted to national key account manager for Australia and New Zealand. 

●       Jo Coclough - promoted to area sales manager for NSW, QLD, ACT. 

●       Nola Kennett -  promoted to area sales manager.

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GoodFor opens a second store in Parnell

  • News
  • February 21, 2018
  • Courtney Devereux
GoodFor opens a second store in Parnell

Popular bulk food retailer GoodFor, has branched out and taken its success out in east Auckland as it opens a new store and distribution centre in Parnell. The move comes less than a year after its launch.

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Why the business world needs more sustainability champions

  • Opinion
  • February 20, 2018
  • Malcolm Rands
Why the business world needs more sustainability champions

As part of Idealog's 'Can we fix it?' month of climate-change content, Ecostore co-founder Malcolm Rands explains why sustainability is now crucial to our planet, our wellbeing, and the economy, as well as sharing some actions businesses can take to move towards this.

Read more
 

Dyson is doubling down on New Zealand

  • News
  • February 19, 2018
  • Sarah Dunn
Dyson is doubling down on New Zealand

British-owned domestic appliance supplier Dyson is investing in its New Zealand market by opening its first dedicated local office this year. It's also transitioning into handling its own distribution.

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