Icebreaker appoints new CEO

  • Who's Where
  • May 4, 2017
  • The Register team
Icebreaker appoints new CEO

New Zealand merino wool clothing company Icebreaker has announced the promotion of Greg Smith to chief executive.

Smith has been part of the Icebreaker company since 2013, after working at Michael Hill International.

The privately held merino outdoor clothing manufacturer is based in Auckland and now supplies its clothing to more than 4,700 stores across 50 countries.

The company was founded by Jeremy Moon, who handed the day-to-day running of the business to former Air New Zealand CEO Rob Fyfe in 2014.

According to the release, interests associated with Moon now own almost 37 percent of the company.

Previous CEO, Fyfe, said the company has spent the past four years positioning itself to respond to "evolving consumer preferences, changing buying patterns and the changing competitive landscape and Greg Smith has been integral in shaping our business strategies."

Icebreakers have had annual sales of NZD$220 million, of which 86 percent were from offshore markets. The e-commerce side of their profits accounts for 32 percent of sales.

Icebreaker was included in the 2017 Ethical Fashion Report which was released by the Baptist World Aid Australia.

The company scored only a D- due to non-participation of some categories.

Greg Smith 

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