Under McDermott’s leadership, Farmers has celebrated its 100th anniversary and launched the hugely popular club card network. The network had more than 1.4 million members in 2013, and is now producing data used by the heritage retailer to personalise its digital communications to customers.
Close to a year ago, McDermott welcomed the public into Farmers’ new-look Queen St flagship after a $5 million fit-out. The store represented the launch of a new approach to inner-city retailing for Farmers.
Asked for details on McDermott’s move, Farmers chief financial officer Michael Power provided a statement:
“Rod had been with Farmers for a total of 25 years and held the CEO role for the last 10 of these years. After this long period of service he has decided to seek new and different challenges.”
Power chose not to provide any details as to succession.