As smartphones and the convenience of apps grow in popularity, it is important for a business to use that platform properly to target consumers. But what is behind a good mobile app?
Conducting market research in a real-life supermarket is full of pitfalls. It’s expensive for the supplier commissioning the research, disruptive for the supermarket, and the environment is prone to uncontrollable variables which make any results less than reliable. What if there was a digital equivalent?
The owner of Westfield shopping centres, Scentre Group, has launched a new digital ‘SmartScreen’ advertising network across five New Zealand shopping centres.
In a retail partnership with JB Hi-Fi, a new smartphone brand has entered the Kiwi market. Oppo hopes to be the third-most-popular smartphone in New Zealand.
Did you know that over *60% of people access social media at least once a day in New Zealand? Using social to start a conversation with your customers makes good business sense, but if you don’t know where to start it can all be a bit daunting.
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Just when you thought you were safe from the ever threatening ‘stories’ WhatsApp jumps on the ever-growing band wagon of social media.
Research Association New Zealand (RANZ) expressed the importance of corporations tuning their stored data into smart data to better market to customers at the RANZ first professional development seminar this week. We headed along to see what it was all about.
Whether it’s fingerprint scanning, facial recognition or a ground-breaking new payment method, there are a number of ways in which biometrics technology is helping the business side of retail move forward in a new direction. Ecommerce has slowly worked its way into our daily lives, and technology now drives almost every step of the retail experience. With biometrics slowly integrating itself into a number of different New Zealand industries, the future of retail may undergo some significant beneficial changes in terms of new technologies.
At Westpac, we know how important it is to get your business online – but it’s also hard to know where to start! We caught up with CEO Daniel Doulton, from leading digital marketing company OraHQ, on what makes a functional and effective website, which will ultimately generate sales to keep a business ticking.
New research by search giant Google has found 2016 was a transformative year for shopping in New Zealand. The report on mobile consumers in the Asia Pacific region found smartphone adoption hit 76 percent in New Zealand, ahead of countries known for their smartphone use, such as the US (72 percent) and Japan (59 percent).
As part of our series that explores the retail industry's greatest moves of the past year, we talked with eStar CEO Andrew Buxton on the year that was in retail technology, and asked for some predictions for 2017.
In a time of countless listicles, city guides and review websites, an app by two 23-year-olds aims to cut through all the clutter and offer a curated guide to New Zealand’s Super City. Index, founded by George Howes and Alex Brown, is an app that profiles the top picks for cafés, restaurants, stores and even date ideas, and it’s taking off thanks to another app: Tinder.
Homewares chain Bed Bath & Beyond has 57 physical stores around New Zealand, but after seeing online sales grow by 40 percent in 2016, is capitalising on this by investing in a new ecommerce website.