Apple releases iPhone 8 and iPhone X

  • Technology
  • September 19, 2017
Apple releases iPhone 8 and iPhone X

The talk of the town this week was the release of the iPhone 8 and the iPhone X. The two models differ in technology aspects and in price, but has Apple's choice to release the phones around the same time hurt possible sales?

As Apple likely predicted, it appears a large number of prospective iPhone buyers are waiting until the iPhone X goes up for preorder in late October rather than purchasing the more readily available iPhone 8, which launches Friday.

It makes sense that the iPhone X — which, despite its UDS$999 starting price, does sport some impressive tech — would cannibalize iPhone 8 sales. That’s likely why Apple spaced out the release dates of the two phones this fall instead of letting customers decide between them immediately.  

The iPhone 8 is more of a “S” upgrade than a full-blown overhaul. 

Having a large number of holdouts, including those who may have otherwise bought the iPhone 8, certainly won’t make buying the X easier.

So, what is different between the two models – besides a few hundred dollars.

Design: The iPhone X has a new glass wrap around technology and has ditched the home button. While the iPhone 8 looks similar to its previous models, the X resembles more its android competitors. The iPhone X ditches the Home button entirely, meaning no more Touch ID. Instead, the device uses Face ID, or facial recognition.

Size: The iPhone X comes in around 5.8 inches with a 1125 x 2436-pixel resolution screen, while the standard 8 (not the 8 plus) weighs in at 4.7 inches with a 750x1334 pixel resolution.

Display: Apple has fitted a much larger display in the iPhone X, this is clearly a big selling point of the new release. The 5.8-inch wraparound screen of the iPhone X is around 25 percent larger than the 4.7-inch panel included in the iPhone 8 smartphone.

Camera: Camera technology was always likely to be a focus of the 2017 iPhone releases, and this was definitely the case once the iPhone X and iPhone 8 emerged. The big difference between the two devices is that the aperture of the iPhone X is improved over the iPhone 8, delivering improved shooting in darker conditions.

Battery: An improved battery life was promised for both models, although the iPhone 8 plus holds the longest battery time, even over the X. However, X offers wireless charging on a specifically designed plate.

There is no doubt that Apple will shift large numbers of iPhone 8 units, particularly as most of the major features from the iPhone X device appear in this smartphone.

iPhone completists will undoubtedly opt for the iPhone X, but there is plenty to be said for the iPhone 8 as well, and it arguably represents the better value for money purchase of the two.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Storm CEO buys the brand from Hallenstein Glasson

  • News
  • March 20, 2018
  • Sarah Dunn
Storm CEO buys the brand from Hallenstein Glasson

While Hallenstein Glasson has enjoyed a strong recovery at the last annual report, its ‘high-end fashion’ brand Storm has consistently been a weak performer compared to Glassons and Hallenstein Brothers. Now, it’s been purchased by chief executive Deborah Caldwell.

Read more
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Catch Group launches bargain website in New Zealand

  • News
  • March 20, 2018
  • Sarah Dunn
Catch Group launches bargain website in New Zealand

A new website called Catch of the Day will target Kiwi bargain-hunters with thousands of products across dozens of retail categories. The suite of sites run by owner Catch Group in Australia sell an item every 2.8 seconds, and ship over 10,000 orders per day.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit