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Trends should be a verb: Engaging mindfully with the future

  • Technology
  • August 8, 2017
  • Benjamin Mack
Trends should be a verb: Engaging mindfully with the future

The best way to predict the future is to be the one creating it, says futurist Dave Wild. Despite concerning predictions about the future, Wild believes our future is a bright one.

Agility, augmentation, social, diversity.

Four words, four different meanings. But they’re all linked: they’re the four things that are needed for any sustainable, positive innovation or technology – at least as New Zealand-based futurist Dave Wild tells it.

Wild spoke at the Future Ready Summit in Auckland this past week. An event designed to shift the dial on youth employment by helping business leaders and employers find, employ, manage and mentor young people, global experts, business leaders, and talent acquisition experts debated trends which are reshaping how we work. Organised by Auckland Tourism, Events and Economic Development (ATEED), Auckland’s economic growth agency in partnership with BusinessNZ and the Sustainable Business Council, Wild was the keynote speaker at the summit.

His theme: the best way to predict the future is to be the one creating it. “There’s a real danger of people getting interested in trends as a noun and not a verb,” he says. The way to counter that: to always be innovating, and to never “rest on your laurels” of a technological development. Do that, he says, and your business – and society as a whole – will suffer.

Dave Wild.

That’s one “myth” that Wild says we need to bust about technology – that trends are replaced by something new, rather than evolving into something else themselves. Another myth that needs to be busted, Wild says, it that AI refers to only artificial intelligence. He says it’s also about augmented intelligence – humans using technology to enhance their own abilities and interacting with that technology in a symbiotic relationship. “A lot of AI is focused on artificial intelligence, but it can also be augmented intelligence.”

Despite the dire warnings of the likes of Stephen Hawking, Elon Musk and others, Wild says he remains optimistic about the future of humanity, claiming technology has indeed made our lives better. “You can’t be a futurist without being optimistic.”

But there is a risk, he says, of technology being used for the wrong purposes – such as the military using technology, and then losing control of that technology a la Skynet in the Terminator films. But, he adds, just because there’s a risk with an innovation does not mean we shouldn’t try and develop it to make the world a better place.

There is also a need for technology to be developed ethically due to the inability of regulations to keep up with the pace of change, Wild says. “There’s no way regulation can keep up with innovation or technology.”

And any future technologies must be created with young people in mind or as part of the process, since they will be the people who will most likely be impacted most by it – and, cliché as it may sound, the fact that they are the future.

“If you want to create the future, you have to get more young people involved.”

This story originally appeared on Idealog.

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Kimberlys will be gone by Sunday

  • News
  • December 11, 2017
  • Sarah Dunn
Kimberlys will be gone by Sunday

Womenswear company Kimberlys was founded in 1983, but it won’t see out the end of 2017 before folding. It went into receivership in October and as a buyer has failed to come forward, all remaining Kimberlys stores will close on December 17.

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In store music matters

  • In Association with OneMusic
  • December 11, 2017
In store music matters

Music. It’s always there, but it’s not often we stop to think about the effect it has on our environment. Mark Cowie, New Zealand operations manager for Recycle Boutique talks about how they use music targeted to their demographic to add to the in-store experience.

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Oroton luxury bags put into administration

  • News
  • December 8, 2017
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Expected retail trends for 2018

  • Opinion
  • December 7, 2017
  • Courtney Devereux
Expected retail trends for 2018

The retail industry is a fast-paced, uncertain minefield, where retailers must keep up with the latest trends and expectations to survive in the market. This year saw many trends come in and out, but what can retailers expect to face from 2018?

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