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Nudge for Change: Ethical shopping app

  • Technology
  • May 16, 2017
  • Courtney Devereux
Nudge for Change: Ethical shopping app

As sustainability becomes more important, a new app released called Nudge for Change shows the user if the establishment they’re in runs their business ethically. 

Users of the Nudge for Change app are asked which issues matter the most to them, which then sets the system’s compass to each individual’s personal moral preferences.

Whenever a user enters a retail establishment, the app checks the brand’s score of one to ten in the various value categories, and if a score is particularly low in an area that the user prioritizes, the app sends an alert.

Nudge for Change scores businesses on their LGBTQ, racial and gender equality, as well as environmental impact and sustainability and approach to worker’s rights.

The growing moral compass of today’s consumers is becoming increasingly more important for a business to recognise.

And as customers become more selective about where they shop due to ethical practice, business that aren’t up to scratch will feel the pressure to change.

With releases such as the 2017 Ethical Clothing Report, it is getting easier for people to see which companies score high or low on the ethical scale, and then in turn decided if they want to continue shopping at that establishment.

To date the app has assigned scores to more than 250 largest and most commonly frequented retailers. And has more plans to go global over the next several months.

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Bonnie Brown’s Blooming ‘Brella: Winner of the Blunt + Idealog + Generator umbrella experiment

  • News
  • May 25, 2018
  • Elly Strang
Bonnie Brown’s Blooming ‘Brella: Winner of the Blunt + Idealog + Generator umbrella experiment

The grand winner of the Blunt + Idealog + Generator umbrella experiment has been announced – congratulations to Bonnie Brown of Studio Bon, who will see her design turned into a limited edition Blunt umbrella. Watch this space for details on how to buy one in the near future, or get your pre-order in now. In the meantime, we chat with Brown and have a closer look at her winning design.

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Save money or save values?

  • Opinion
  • May 25, 2018
  • Courtney Devereux
Save money or save values?

As the next generation become top spenders, it is up to them to communicate their values to the market. Below you’ll find examples of local, ethical, mindful and sustainable retailers to support, well also upgrading your wardrobe.

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#Trending: Shop to showroom

  • News
  • May 25, 2018
  • Sarah Pollok
#Trending: Shop to showroom

Stores are starting to display only sample products are on the rise. Sarah Pollok looks into the new showroom experience hitting our retailers.

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Debunking diversity myths surrounding hiring practises

  • Opinion
  • May 24, 2018
  • Rose Lu
Debunking diversity myths surrounding hiring practises

Flick Electric software engineer Rose Lu has often been the sole woman or sole non-white person in the room in her career, and recently assisted with Flick's hiring process for new engineers. Here, she shares some key learnings on how to hire for diversity – and how to get around the obstacles that often pop up.

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