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What the app? WhatsApp to add Snapchat-like features

  • Technology
  • February 21, 2017
  • Courtney Devereux
What the app? WhatsApp to add Snapchat-like features

Just when you thought you were safe from the ever threatening ‘stories’ WhatsApp jumps on the ever-growing band wagon of social media. 

The chat application owned by Facebook and used monthly by 1.2 billion people, is adding a built-in camera to let people take photos or videos, and send them directly to their contacts or add them to a "status" update -- similar to Snapchat's "stories" feature.

Instagram stories were also launched in August of 2016, Instagram is also owned by Facebook. The app is due to release its new feature in March of this year.

Still, WhatsApp doesn't see its move as threatening any other social networks.

Snapchat's way of sending photo and video messages "is a format that is being established and being changed and being improved upon by a lot of people in the space," said Randall Sarafa, a product manager for WhatsApp, in an interview.

"We're bringing this format into WhatsApp and giving it a bit of the WhatsApp flavor that we know, which touches on reliability, security, and personal sharing."

In the early days of messaging Apps, each had a specific purpose that could target a different audience yet still remain successful because I of its point of difference other apps possibly didn’t have. Now unfortunately almost every app has the same features as the next, making it increasingly more difficult to differentiate between which better suits a customer’s needs.

In WhatsApp, the number of photos sent daily has doubled year over year to 3.3 billion. Statistics reveal people send 760 million videos and 80 million GIF’s daily.

WhatsApp’s audience is far larger than Snapchat’s, which reported 158 million daily users. Facebook's moves to copy Snapchat's features have already raised concerns after Snapchat reported that user growth slowed in the most recent quarter.

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Kimberlys will be gone by Sunday

  • News
  • December 11, 2017
  • Sarah Dunn
Kimberlys will be gone by Sunday

Womenswear company Kimberlys was founded in 1983, but it won’t see out the end of 2017 before folding. It went into receivership in October and as a buyer has failed to come forward, all remaining Kimberlys stores will close on December 17.

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In store music matters

  • In Association with OneMusic
  • December 11, 2017
In store music matters

Music. It’s always there, but it’s not often we stop to think about the effect it has on our environment. Mark Cowie, New Zealand operations manager for Recycle Boutique talks about how they use music targeted to their demographic to add to the in-store experience.

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Oroton luxury bags put into administration

  • News
  • December 8, 2017
Oroton luxury bags put into administration

Oroton Group, owners of luxury accessories chain Oroton, entered the brand into administration at the end of November. The chain is set to operate as usual until a decision is reached regarding the brand's future.

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Expected retail trends for 2018

  • Opinion
  • December 7, 2017
  • Courtney Devereux
Expected retail trends for 2018

The retail industry is a fast-paced, uncertain minefield, where retailers must keep up with the latest trends and expectations to survive in the market. This year saw many trends come in and out, but what can retailers expect to face from 2018?

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