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What the app? WhatsApp to add Snapchat-like features

  • Technology
  • February 21, 2017
  • Courtney Devereux
What the app? WhatsApp to add Snapchat-like features

Just when you thought you were safe from the ever threatening ‘stories’ WhatsApp jumps on the ever-growing band wagon of social media. 

The chat application owned by Facebook and used monthly by 1.2 billion people, is adding a built-in camera to let people take photos or videos, and send them directly to their contacts or add them to a "status" update -- similar to Snapchat's "stories" feature.

Instagram stories were also launched in August of 2016, Instagram is also owned by Facebook. The app is due to release its new feature in March of this year.

Still, WhatsApp doesn't see its move as threatening any other social networks.

Snapchat's way of sending photo and video messages "is a format that is being established and being changed and being improved upon by a lot of people in the space," said Randall Sarafa, a product manager for WhatsApp, in an interview.

"We're bringing this format into WhatsApp and giving it a bit of the WhatsApp flavor that we know, which touches on reliability, security, and personal sharing."

In the early days of messaging Apps, each had a specific purpose that could target a different audience yet still remain successful because I of its point of difference other apps possibly didn’t have. Now unfortunately almost every app has the same features as the next, making it increasingly more difficult to differentiate between which better suits a customer’s needs.

In WhatsApp, the number of photos sent daily has doubled year over year to 3.3 billion. Statistics reveal people send 760 million videos and 80 million GIF’s daily.

WhatsApp’s audience is far larger than Snapchat’s, which reported 158 million daily users. Facebook's moves to copy Snapchat's features have already raised concerns after Snapchat reported that user growth slowed in the most recent quarter.

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Michael Hill profit falls 66 percent

  • News
  • February 26, 2018
Michael Hill profit falls 66 percent

Michael Hill has announced its first-year profits, with a noted decrease of 66 percent. The drop-in profit has been attributed to the repositioning of Emma & Roe and the cost of exiting the US.

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First Looks: Inside the VIP Krispy Kreme opening

  • News
  • February 23, 2018
  • Courtney Devereux
First Looks: Inside the VIP Krispy Kreme opening

The Register was lucky enough to be invited to the VIP opening of Krispy Kreme’s first New Zealand store. The opening included a tour of the new distribution centre and even a make-your-own doughnut experience.

Read more
 
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Junk and Disorderly pops up in Ponsonby Central

  • News
  • February 23, 2018
Junk and Disorderly pops up in Ponsonby Central

Junk and Disorderly is the latest pop-up installment to come to Ponsonby Central. The space is a showcase of some collected pieces by the owners who wish to share the message of the store – the art of doing what you love.

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