Conducting market research in a real-life supermarket is full of pitfalls. It’s expensive for the supplier commissioning the research, disruptive for the supermarket, and the environment is prone to uncontrollable variables which make any results less than reliable. What if there was a digital equivalent?
The owner of Westfield shopping centres, Scentre Group, has launched a new digital ‘SmartScreen’ advertising network across five New Zealand shopping centres.
In a retail partnership with JB Hi-Fi, a new smartphone brand has entered the Kiwi market. Oppo hopes to be the third-most-popular smartphone in New Zealand.
Did you know that over *60% of people access social media at least once a day in New Zealand? Using social to start a conversation with your customers makes good business sense, but if you don’t know where to start it can all be a bit daunting.
Just when you thought you were safe from the ever threatening ‘stories’ WhatsApp jumps on the ever-growing band wagon of social media.
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Research Association New Zealand (RANZ) expressed the importance of corporations tuning their stored data into smart data to better market to customers at the RANZ first professional development seminar this week. We headed along to see what it was all about.