The retail industry is a fast-paced, uncertain minefield, where retailers must keep up with the latest trends and expectations to survive in the market. This year saw many trends come in and out, but what can retailers expect to face from 2018?
Hotfoot chief executive Juanita Neville-Te Rito says customers these days are looking for more culturally enriching, harder to come by experiences in retail. This encompasses the ethical and social responsibility of brands. She explores which retailers around the world are excelling in this area.
The silver economy, smart malls, social media influencers and athleisure. This may sound like an odd mix, but they’re some of the key consumer trends picked by a global research agency to be top of mind this year for retailers.