Vogel toast has released its latest big little Kiwi concensus census results, a quirky little look into how New Zealanders operate.
Nearly a third of shoppers in Australia in New Zealand have given up entirely on online buying and are going back to bricks and mortar shops, Rackspace says. The company’s research found customers are gritting their teeth in frustration at poor website performances and are heading over to competitor’s sites or into stores instead.
A CBRE survey has found Kiwi shoppers from different age groups have different views when it comes to bricks and mortar versus online shopping. Almost a quarter (24 percent) of younger shoppers expect to spend more in bricks and mortar shops over the coming years. In contrast, only 3 percent of older shoppers aged 55 to 64 expect to spend more in-store in the next two years.