KFC has continued to roll out retail goods in time, and specifically for, Christmas. The company’s newest campaign features a bath bomb, a candle and a selection of Christmas ornaments for purchase.
Whether the aim is to create an electrifying atmosphere, or whether it’s to bring in a younger crowd, DJ sets in retail shops are trending as in-store experiences. A range of global brands are leading the way with this practice, such as Gap, Chanel, Culture Kings and Lorna Jane.
As part of our series that explores the retail industry's greatest moves of the past year, we talked to JLL national director of sales and leasing on the year that was in retail property, and asked for some predictions for 2017.
After searching for over four years, fashion house brand World has finally found a perfect spot for its Queenstown store. We talked with World director and designer Benny Castles about the sixth addition to its stable (and its second store in the South Island) and how it's been faring so far.
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Now that consumers can buy pretty much anything online, they have to be coaxed away from their keyboards in order to enter a store. Vend's retail expert, Francesca Nicasio, explores the different ways in which retailers can make their store a destination for shoppers.