In a ‘Special Event’ Facebook Live video, similar to an Apple announcement, McDonald's has announced a new Chocolate Shamrock shake and a game-changing straw to match.
Fiona Kerr is business director at retail advertising agency, Hotfoot, and regularly gives thanks that shopping is all in a day’s work. This week, Kerr has put her body on the line to bring insights of tasty proportions, delving into a McDonald's culinary experience.
McDonald’s is working to bring the lovin’ back into its brand after its sales dropped 7 percent in 2014. CEO Steve Easterbrook said this week he plans to completely overhaul the company, cutting costs, sprucing up its menu and restructuring its empire. But to remain relevant, McDonald’s is going down some wacky avenues, pursuing a revamp of its Hamburglar character and adding kale to breakfast meals.
UPDATED: Strikes go ahead at McDonald’s tomorrow as union slams its rostered zero hours offer as “meaningless”
Unite Union national director Mike Treen has snubbed McDonald’s latest employee contract offering, which guaranteed 80 percent of rostered hours to workers. He says the offer is “PR spin” that doesn’t solve the problem at hand with zero hour contracts.
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Two more major fast food chains in New Zealand have followed Restaurant Brands’ lead in abandoning zero hour contracts for employees. Takeaway retailers have been under pressure from Unite Union, whose national director said last week if Restaurant Brands could stop the contracts, so could McDonald’s, BK and Wendy’s.