Close
Close
 

Got a story? Email editor@theregister.co.nz

 

McDonald's launches high-tech straw

  • Checkout
  • February 16, 2017
  • Erin McKenzie
McDonald's launches high-tech straw

In a ‘Special Event’ Facebook Live video, similar to an Apple announcement, McDonald's has announced a new Chocolate Shamrock shake and a game-changing straw to match.

Read more
 
 

Customising convenience – oxymoron or genius?

  • Opinion
  • February 29, 2016
  • Fiona Kerr
Customising convenience – oxymoron or genius?

Fiona Kerr is business director at retail advertising agency, Hotfoot, and regularly gives thanks that shopping is all in a day’s work. This week, Kerr has put her body on the line to bring insights of tasty proportions, delving into a McDonald's culinary experience.

Read more
 
 

Hot Hamburglars and kale for breakfast: McDonald’s attempts to breathe life back into its brand

  • Checkout
  • May 7, 2015
  • Elly Strang
Hot Hamburglars and kale for breakfast: McDonald’s attempts to breathe life back into its brand

McDonald’s is working to bring the lovin’ back into its brand after its sales dropped 7 percent in 2014. CEO Steve Easterbrook said this week he plans to completely overhaul the company, cutting costs, sprucing up its menu and restructuring its empire. But to remain relevant, McDonald’s is going down some wacky avenues, pursuing a revamp of its Hamburglar character and adding kale to breakfast meals.

Read more
 
topics
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Sisterhood
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
 
 
 
 
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email marlene.coote@tangiblemedia.co.nz or call 09 358 7297 / 027 544 2298

View Media Kit

}