Close
Close
 

Got a story? Email editor@theregister.co.nz

 

Total eclipse of the marketing strategy

  • Checkout
  • August 21, 2017
  • Courtney Devereux
Total eclipse of the marketing strategy

A rare opportunity is store for retailers tomorrow as they jump on the bandwagon for the ‘all-American’ eclipse. Certain retailers have especially planned marketing stints to celebrate the first solar eclipse in 38 years.

Read more
 
 

KFC has launched an apparel range

  • Checkout
  • July 13, 2017
  • Courtney Devereux
KFC has launched an apparel range

Just when you thought KFC’s marketing team were done making waves for 2017, the fast-food chain has recently dropped a clothing and accessories line.

Read more
 
 
 
topics
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Sisterhood
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Retail marketing expert Curt Munk on the modern-day shopper, the best campaigns of the year and how to nail your marketing strategy

  • News
  • December 13, 2016
  • Elly Strang
Retail marketing expert Curt Munk on the modern-day shopper, the best campaigns of the year and how to nail your marketing strategy

Competition is fierce in retail marketing with so many channels to engage shoppers on. We spoke with Curt Munk, head of strategy at FCB Red, the retail strategy division of the global marketing agency, about the future of shopper marketing. Munk has worked on marketing, store design and advertising for global giants such as Coca Cola, Sony, Nestle and Walmart.

Read more
 
 

Farmers releases new ad that goes down the creative, not shouty, route

  • News
  • September 4, 2015
  • Damien Venuto
Farmers releases new ad that goes down the creative, not shouty, route

Farmers and its advertising agency, JustOne/.99, have released a new ad that goes against traditional retail ad strategies. Instead of the usual technique of sales being shouted at the viewer, it's subtle in its approach, with a very minimal voiceover at the end. Stoppress' Damien Venuto explores whether shouty advertising is still effective in retail in this day and age.

Read more
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email marlene.coote@tangiblemedia.co.nz or call 09 358 7297 / 027 544 2298

View Media Kit

}