A rare opportunity is store for retailers tomorrow as they jump on the bandwagon for the ‘all-American’ eclipse. Certain retailers have especially planned marketing stints to celebrate the first solar eclipse in 38 years.
Retail marketing expert Curt Munk on the modern-day shopper, the best campaigns of the year and how to nail your marketing strategy
Competition is fierce in retail marketing with so many channels to engage shoppers on. We spoke with Curt Munk, head of strategy at FCB Red, the retail strategy division of the global marketing agency, about the future of shopper marketing. Munk has worked on marketing, store design and advertising for global giants such as Coca Cola, Sony, Nestle and Walmart.
Farmers and its advertising agency, JustOne/.99, have released a new ad that goes against traditional retail ad strategies. Instead of the usual technique of sales being shouted at the viewer, it's subtle in its approach, with a very minimal voiceover at the end. Stoppress' Damien Venuto explores whether shouty advertising is still effective in retail in this day and age.