Icebreaker has been sold to US-based footwear and apparel retailer VF Corporation, which also owns the likes of Timberland, Vans, Wrangler, Lee Jeans, and The North Face. We're republishing this story about Icebreaker founder Jeremy Moon and chairperson Rob Fyfe's vision of a $1 billion brand.
Athleisure has been the rising star of a waning apparel industry, with some predicting global sales to reach US$350 billion by 2019. We explore how this love of activewear came about with Icebreaker international merchandising and market insights manager Tsveti Enlow, as well as whether the market is becoming too saturated.
World leading Merino clothing company, Icebreaker, has grown significantly since its establishment in Wellington, New Zealand, in 1995. In this case study, brought to you by Intergen, we see how Icebreaker created a cornerstone for a truly global business.
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Technology is rapidly changing the retail industry as a whole. Jessy Edwards speaks with established companies and nimble up-and-comers who see opportunities amidst the chaos, and looks into what the future might hold. Icebreaker general manager Australia and New Zealand emphasised the importance of having a story.