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Scam pages impersonating Kiwi retailers spread online

  • News
  • September 8, 2016
  • Elly Strang
Scam pages impersonating Kiwi retailers spread online

An influx of pages pretending to be New Zealand retailers or shopping centres have popped up on Facebook trying to lure people into entering fake competitions. Westfield, Bunnings and Noel Leeming have all been affected by the impostor pages and have had to issue caution notices to customers.

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Tech Watch: Should your business be going live on Facebook?

  • Technology
  • May 12, 2016
  • Erin McKenzie
Tech Watch: Should your business be going live on Facebook?

There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can companies keep up? Wendy Thompson, founder and managing director of Socialites, explains how businesses can go live with Facebook Live.

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Facebook pages get a mobile-friendly overhaul for businesses

  • Technology
  • September 9, 2015
  • Elly Strang
Facebook pages get a mobile-friendly overhaul for businesses

One of the worlds’ social networking giants has updated its business page capabilities to become more mobile friendly. The change comes after various studies of Kiwi shoppers found mobile use is rampant within New Zealand, particularly with purchasing and researching products.

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Building a retail brand with social media

  • Technology
  • August 25, 2015
  • Joshua Riddiford
Building a retail brand with social media

In his 2014 book, Zero to One Peter Thiel addressed what he called the “field of dreams conceit”. He said “customers will not come just because you build it. You have to make that happen and it’s harder than it looks”. Social media sites offer a new way for businesses to advertise their wares and engage with customers. The Register's sister publication Idealog asked Kiwi businesses at different stages of development how they used social media to build their brand and build sales.

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