Facebook social media is now the most used platform for all advertising. So how can you navigate the high-populated site to benefit your brand?
An influx of pages pretending to be New Zealand retailers or shopping centres have popped up on Facebook trying to lure people into entering fake competitions. Westfield, Bunnings and Noel Leeming have all been affected by the impostor pages and have had to issue caution notices to customers.
There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can companies keep up? Wendy Thompson, founder and managing director of Socialites, explains how businesses can go live with Facebook Live.
Social commerce is a concept that’s being tossed around a lot at the moment as companies seek to engage customers on their favourite sites. Facebook is the latest to get on board with this trend and has announced a plan to test social shopping within its app so users can discover and buy products seamlessly.
One of the worlds’ social networking giants has updated its business page capabilities to become more mobile friendly. The change comes after various studies of Kiwi shoppers found mobile use is rampant within New Zealand, particularly with purchasing and researching products.
Retail Property Listings brought to you by Bayleys
In his 2014 book, Zero to One Peter Thiel addressed what he called the “field of dreams conceit”. He said “customers will not come just because you build it. You have to make that happen and it’s harder than it looks”. Social media sites offer a new way for businesses to advertise their wares and engage with customers. The Register's sister publication Idealog asked Kiwi businesses at different stages of development how they used social media to build their brand and build sales.