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It's all about the little things - surprise and delight

  • Opinion
  • October 5, 2016
  • Fiona Kerr
It's all about the little things - surprise and delight

"The difference between good and great retailing is small. It’s that something special you offer to your customers that puts you ahead of the competition." Hotfoot general manager Fiona Kerr explains why retail is more than just a sales transaction, and gives some examples of retailers who are offering a great customer experience.

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Topshop has arrived in Auckland’s CBD, David Jones ...
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How are retailers maintaining loyalty? Sarah Dunn, Elly ...
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New Zealand retailers’ digital experiences criticised

  • News
  • July 14, 2016
  • Sarah Dunn
New Zealand retailers’ digital experiences criticised

Global software and solutions provider SAP has released research showing some of New Zealand’s most prominent brands are serving up poor digital experiences. Of the 2500 Kiwi consumers who participated in its research, 37 percent were unhappy with their experience online.

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An hour and a half of my life I will never get back

  • Opinion
  • July 12, 2016
  • Jenny Keown
An hour and a half of my life I will never get back

Curtains that don’t close. Holes in the walls where clothing hooks used to be. Poor lighting. The Register contributor Jenny Keown was looking forward to a quick shopping session in Wellington earlier this week, but a litany of changing-room horrors has made her feel less than satisfied.

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The new rules on in-store pets

  • News
  • June 14, 2016
  • Jenny Keown
The new rules on in-store pets

Resident cats and dogs of shops and cafés serve as great mascots for a business and are often major drawcards for getting people in the doors. The Register set out to meet some four-legged friends in retail and find out about the new rules that have come in to force around keeping pets in food premises.

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