Secret shopper is a chance for retailers to hear New Zealand shoppers' thoughts on their best and worst retail experiences, most-wanted products and more. This edition features Megan Robinson, the founder and editor of Thread, an online fashion magazine named for a clothing boutique she ran on Auckland’s North Shore.
Retailers’ bottom dollars are often affected by changes in seasonal weather patterns, and this year is no different. The lingering balmy weather across the country has meant there’s a lot of winter stock still waiting to be plucked off the shelves, a retail expert says.
Hotfoot chief executive Juanita Neville-Te Rito says customers these days are looking for more culturally enriching, harder to come by experiences in retail. This encompasses the ethical and social responsibility of brands. She explores which retailers around the world are excelling in this area.
The silver economy, smart malls, social media influencers and athleisure. This may sound like an odd mix, but they’re some of the key consumer trends picked by a global research agency to be top of mind this year for retailers.
With the silly season in full swing and Christmas shoppers out in force, we found some food for thought for retailers around consumers' perceptions of pricing. How big is the price of your product written? Does the price end with a nine? Have you used a dollar sign? Research shows the way a customer perceives the price of an item will influence their buying behaviour.
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Secret shopper is a chance for retailers to hear New Zealand shoppers' thoughts on their best and worst retail experiences, most-wanted products and more. This edition features Leigh Hart, a comedian and adman who appears on shows such as The Late Night Big Breakfast and SportsCafé. His production company is called Moon Media.