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Beauty Bliss to take on the Auckland makeup market

  • News
  • January 20, 2017
  • Elly Strang
Beauty Bliss to take on the Auckland makeup market

Wellington-based makeup store Beauty Bliss is moving up to the big smoke. The ecommerce site turned bricks-and-mortar store will open a second shop in the heart of Newmarket in early March. We had a chat with owner Toni Barrett about the expansion.

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Is the revival of bricks and mortar putting pureplay retail at risk?

  • News
  • February 2, 2016
  • Elly Strang
Is the revival of bricks and mortar putting pureplay retail at risk?

Not so long ago, online shopping was being touted as the future of the retail industry, with many predicting bricks and mortar would be killed off. Yet it seems the tables have turned, with ecommerce giant Amazon recently opening a bricks and mortar store. We explore whether pureplay is the new at-risk section of the industry.

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From coding to cosmetics: Beauty Bliss

  • News
  • January 5, 2016
  • Elly Strang
From coding to cosmetics: Beauty Bliss

The winner of Top Shop’s first-ever National Pureplay E-tailer award, Toni Barrett, is a web developer with a keen eye for a gap in the market. The category was sponsored by Retail NZ. Barrett recently opened up a bricks and mortar store.

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