Wellington-based makeup store Beauty Bliss is moving up to the big smoke. The ecommerce site turned bricks-and-mortar store will open a second shop in the heart of Newmarket in early March. We had a chat with owner Toni Barrett about the expansion.
Not so long ago, online shopping was being touted as the future of the retail industry, with many predicting bricks and mortar would be killed off. Yet it seems the tables have turned, with ecommerce giant Amazon recently opening a bricks and mortar store. We explore whether pureplay is the new at-risk section of the industry.