Just when you thought Big Save Furniture’s adds were here to stay, the company has done a complete 180 with its newest advertising campaign.
With Facebook, Instagram, Snapchat, Twitter, YouTube and Pinterest popping up alongside all the traditional media channels, companies are spoiled for choice on how to communicate with their customers these days. The only problem is that a significant amount of budget is being spent on the wrong choices.
Halloween and Guy Fawkes have been and gone, marking the time to get into the Christmas spirit with in-store carols and themed campaigns. And getting in early is The Warehouse with a new spot that builds on the ‘Bargain Feeling’ brand campaign released around a year ago.
The New Zealand Comfort Group has channeled Sleeping Beauty in a new campaign for its Sleepyhead Sanctuary bed range, via Special Group, in which a bed meets high fashion.
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Last week, the Co-operative Bank released a short, hidden-camera styled clip via Socialites designed to showcase Kiwi generosity. The clip showed an elderly man being short of change in a New World supermarket and customers around him stepping in to help him make up the difference. However, the ad bears many similarities to one The Warehouse released late last year.