The Warehouse has announced a significant shift in its retail strategy via a new campaign developed by DDB and shot by production company Goodoil. According to the campaign, the company will no longer have short-term discounts, instead offering set low prices every day.
With Facebook, Instagram, Snapchat, Twitter, YouTube and Pinterest popping up alongside all the traditional media channels, companies are spoiled for choice on how to communicate with their customers these days. The only problem is that a significant amount of budget is being spent on the wrong choices.
Halloween and Guy Fawkes have been and gone, marking the time to get into the Christmas spirit with in-store carols and themed campaigns. And getting in early is The Warehouse with a new spot that builds on the ‘Bargain Feeling’ brand campaign released around a year ago.
The New Zealand Comfort Group has channeled Sleeping Beauty in a new campaign for its Sleepyhead Sanctuary bed range, via Special Group, in which a bed meets high fashion.