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Why 20 percent of media touchpoints deliver 80 percent of the impact

  • News
  • November 16, 2016
  • Damien Venuto
Why 20 percent of media touchpoints deliver 80 percent of the impact

With Facebook, Instagram, Snapchat, Twitter, YouTube and Pinterest popping up alongside all the traditional media channels, companies are spoiled for choice on how to communicate with their customers these days. The only problem is that a significant amount of budget is being spent on the wrong choices.

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The Warehouse rolls out its latest Christmas ad

  • News
  • November 14, 2016
  • StopPress Team
The Warehouse rolls out its latest Christmas ad

Halloween and Guy Fawkes have been and gone, marking the time to get into the Christmas spirit with in-store carols and themed campaigns. And getting in early is The Warehouse with a new spot that builds on the ‘Bargain Feeling’ brand campaign released around a year ago.

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The Warehouse applauded for inclusive advertising

  • News
  • August 30, 2016
  • Elly Strang
The Warehouse applauded for inclusive advertising

The Warehouse has been praised by customers for using a wheelchair-using child as a model in its latest catalogue. A post congratulating the retailer on the move on Facebook has gathered over 15,000 likes and hundreds of comments.

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The Warehouse's advertising déjà vu: Social experiment by bank is very familiar

  • News
  • April 27, 2016
  • Damien Venuto
The Warehouse's advertising déjà vu: Social experiment by bank is very familiar

Last week, the Co-operative Bank released a short, hidden-camera styled clip via Socialites designed to showcase Kiwi generosity. The clip showed an elderly man being short of change in a New World supermarket and customers around him stepping in to help him make up the difference. However, the ad bears many similarities to one The Warehouse released late last year.

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