If a tree falls in a forest and there’s no one there to hear it, did it really make a sound? Pretty much everyone has an opinion on that. It’s the pub chat version of Schrodinger’s cat. But since no one was in the forest, nobody knows the answer. And ultimately, it doesn’t matter. At least not until you ask the same question of digital marketing.
Whether you’re a suburban travel agent, a plumber or a hairdresser, customers now expect the same convenient and instant service they enjoy and expect from world-famous online stores and more local household brands.
One of the big retail predictions for 2018 is that brands are going to double down on the customer experience: making shopping more personal, engaging, relationship driven and therefore, frictionless. But what is frictionless retail and how will it help our brick and mortar retail environments?
Amazon, online stores, multi-nationals gobbling up smaller brands and taking market-dominant positions: Mark Knoff-Thomas talks about how retailers can continue adapt and survive in the ever changing retail landscape.
As we walk through our respective commercial lives, we are often exposed to new or different environments that garner a high level of interest, or alternatively are at least personalised to make them different to other like environments. Retail is a typical profession that has the ability to throw up new participants and at times can equally see them disappear as quickly as they have risen.
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Three to seven seconds... that's the amount of time a consumer first engages with a product on the shelf, the amount of time a product has to appeal and be chosen by the buyer. As a result, how a product’s packaging looks and feels is a vital part on the path to purchase.
As part of Idealog's 'Can we fix it?' month of climate-change content, Ecostore co-founder Malcolm Rands explains why sustainability is now crucial to our planet, our wellbeing, and the economy, as well as sharing some actions businesses can take to move towards this.
As we move into 2018, RCG's Paul Keane reflects on the New Zealand of his childhood and considers what retailers can look forward to for the coming year.
There are growing signs that the slowdown in the housing market is weighing on people’s willingness to spend. Westpac’s recent confidence surveys suggest that consumers remain in a relatively good mood, but spending on debit and credit cards has flattened out over the course of this year.
Driving through the central North Island towards Wellington one day a few years back, I passed a shop which claimed to sell computer systems and firewood. The premises were a former service station painted rose pink. It sounds like something out of a dream, but I remember it clearly.
Sylvia Park's latest move in adding Farmers is a slam dunk, says RCG's Paul Keane.