Assessing global retail trends

  • In Association with JLL
  • September 12, 2017
Assessing global retail trends

Retailers are turning to modern technology to rectify common issues for shoppers. 

Augmented reality

It was only a matter of time before augmented reality surfaced in a ‘real world’ environment and it has found a way into the retail arena. Augmented reality has the capability to allow shoppers to see what they would look like wearing in-store clothing and potentially reduce queues for changing rooms as it is all done with a click of a button in front of a screen. Customers will soon be able to try a multitude of items on in a short space of time.

Mobile technology

Now that we all carry mobile phones, retailers are looking to utilise this by allowing customers to adjust the lighting in stores to suit. This will allow customers to try on a piece of clothing and get an ideal view of what it looks like by adjusting the lighting by the mirror. While this is occurring, the retail store is collecting this data so that future fitouts can already be fitted with what is optimum lighting, based on the most common setting customers chose with their mobile phones.

At Amazon’s first physical store, there is no check-out at all. Instead, shoppers swipe their Amazon app upon entry, their smartphones track what item they leave the store with and it is charged back to their Amazon Prime accounts.
Retailers are also encouraging shoppers to take photos while in-store so they can share their shopping experience on social media. This is to obtain what is essentially, free marketing for the store, with a high possibility that the customer’s social media friend base is their target market.

Customer engagement

Customer engagement is key for retail stores and some are now encouraging customers to engage with their brand – no purchase necessary. Activewear company Lululemon hosts yoga classes in some of their North America and UK stores, and Nike hosts cross training classes. Some of these concepts have now been implemented in New Zealand with Nike introducing NRC (Nike + Run Club), Adidas Run Club and Lululemon Community Yoga.
Some retailers have recognised the importance of shopping as an experience and included in-store cafes. It is all about brand experience and if the coffee is good and the atmosphere is right there’s a good chance, customers will return.
 

Automation

Self-service checkouts have been in New Zealand supermarkets for some time. However, overseas they are also starting to creep into stores like Zara, with the objective being to minimize queuing time.
German sportswear giant, Adidas, this year kicked off a new retail trend with a pop-up store in Berlin. The store allows customers to design their own sweater. Known as ‘Knit-for-You’, the pop-up store lets customers design their own sweater, which is then knitted on-site with merino wool in under four hours.
The ‘Knit-for-You’ concept is currently an experiment by Adidas. Head of retail at JLL Germany, Dirk Wichner, says, “Standard sales channels involve purchasing products that are delivered to stores several months after the design phase. It’s a challenge for designers to predict upcoming trends.”

At present it takes Adidas 12 to 18 months to get products from the design stage to stores. The customisation concept is predicted to bring financial benefits to Adidas, who currently sell less than 50 percent of its products at full price, but is looking to raise this figure to 70 percent.

As brands get smarter about attracting customer spend, the basics still apply. Stores need to be current with a positive brand image, have an online presence and good opportunities to purchase.
 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Aston Martin opens a new Auckland showroom

  • Design
  • September 14, 2017
  • Benjamin Mack
Aston Martin opens a new Auckland showroom

Aston Martin has officially unveiled its brand-new state-of-the-art Auckland showroom. And 007’s favourite car brand’s digs are enough to impress even the most suave secret agent, thanks to Warren and Mahoney.

Read more
 
 
 
 

How you can reduce your chances of being robbed

  • News
  • September 14, 2017
  • Sarah Dunn
How you can reduce your chances of being robbed

In the latest issue of NZ Retail magazine, we revealed that retailers are facing a spike in aggravated robberies. Police started to notice an escalation in April 2017, and they report that by May 31, aggravated robberies were up 87 percent on the previous year. They shared some tips on how retailers can make their stores safer.

Read more
 
topics
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Sisterhood
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
News

Dangerous goods

New Zealand retailers are facing a spike in aggravated assaults that’s traumatising staff, destroying premises and eroding profits. Should we be scared? And what can ...

 
 
News

What it takes to be a Top Shop finalist

Retail NZ’s Top Shop awards are about celebrating the success of New Zealand retailers. The finalists were announced across June and July, and will go ...

 
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email marlene.coote@tangiblemedia.co.nz or call 09 358 7297 / 027 544 2298

View Media Kit

}