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TVNZ-NZ Marketing Awards 2018: Entries close Friday, see the new (and improved) categories

  • News
  • May 15, 2018
  • StopPress Team
TVNZ-NZ Marketing Awards 2018: Entries close Friday, see the new (and improved) categories

With just a few days to get your entry in for the 2018 TVNZ-NZ Marketing Awards, make sure you're up to date with the new sector, excellence and individual awards, including Best In-House Marketing and Long-Term Agency Partnership.

Check out all the sector awards, excellence awards and individual awards here and enter here. 

One of the major trends in the marketing industry is that clients are increasingly creating their own work through design studios or production units, creating new tech to improve the customer experience and hiring talent typically found inside agencies, such as creative directors, UX specialists, programmatic media experts or social media teams. With the rise of digital and social media, all brands are media brands these days, so we created a new award to reward the Best In-House Marketing. 

The judges are looking for the best example of marketing initiatives/projects that were created by in-house marketing or creative teams. This could include campaigns created by in-house creative or design teams, real-time/social media marketing, branded content campaigns or innovative digital products/brands such as websites, chatbots, or CX/customer service solutions. 

Agency-client collaborations are extremely important for marketing success, so we've created a new award to acknowledge that (and to acknowledge that long-term thinking doesn't just apply to brand building but also to trusted partners) with Long-Term Agency Partnership. This award recognises a long-term partnership between a brand and an agency over a sustained period of no less than three years. The award will go to the company and its agency that best demonstrates how their long-term partnership has improved business outcomes for the client and produced world-class marketing work and results. 

As NZ Marketing's Agency Issue stated recently, the industry is being disassembled and stitched back together again in a tapestry of specialist agencies and project partners. It takes a village to raise a brand these days, so we've extended the Partnership category and renamed it Best Collaboration. 

This award will be awarded jointly to the client and their partners who have best shown how their relationship has produced world-class marketing work and results.

Collaborations can be between:

•           Client and marketing technology company

•           Client and media brand/influencer

•           Co-branding initiative 

According to Jim Stengel, there's profitability in purpose. All the best brands have one, whether it's saving the planet, using media weight to campaign on a social issue and society forward or improving financial literacy. And, increasingly, a brand's corporate social responsibility strategy is being brought to life in its marketing. As such, we've tweaked the Best Corporate Responsibility Strategy Award and renamed it Best Purpose-Driven Marketing Strategy. The judges are looking for the entry that can best demonstrate how a company’s corporate social responsibility programme has been brought to life through its marketing activities. This can include a focus on sustainable growth, brands or campaigns built around a social or environmental issue, or any other purpose-driven marketing activity that has helped improve commercial performance, brand health and broader society.

Your staff are one of your greatest assets when it comes to marketing so we've changed the People/Culture Award to Best Internal Marketing Strategy.  The judges will be looking for the marketing teams that can demonstrate how the use of research, communications and technology has built employee motivation and got staff to buy into a marketing initiative/project or rebrand. (Open to companies who have implemented employee engagement, internal communications and/or change management programmes). 

Need some inspiration for your entry? Last year VTNZ won the Automotive Category. Read here about how the company flipped the switch on its negative public image to an outstanding lift in brand visibility and momentum. 

Entries close 5pm, May 18. Entering is a simple process and anyone can enter. So show us your thinking – and your results. 

This is a community discussion forum. Comment is free but please respect our rules:

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Debunking diversity myths surrounding hiring practises

  • Opinion
  • May 24, 2018
  • Rose Lu
Debunking diversity myths surrounding hiring practises

Flick Electric software engineer Rose Lu has often been the sole woman or sole non-white person in the room in her career, and recently assisted with Flick's hiring process for new engineers. Here, she shares some key learnings on how to hire for diversity – and how to get around the obstacles that often pop up.

Read more
 
 
 
 
 
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Retail NZ calls for national rules around Easter trading

  • News
  • May 22, 2018
Retail NZ calls for national rules around Easter trading

A recent report carried out by Retail NZ has shown that council changes surrounding Easter trading was well received by both shoppers and workers. The report shows a strong lean towards councils opting to allow retailers to open or not during the holiday.

Read more
 
 
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Kiwi Property gains altitude in annual report

  • News
  • May 21, 2018
Kiwi Property gains altitude in annual report

An ongoing ability to connect with customers on a social level has been hailed as one of the reasons for Kiwi Property’s impressive financial growth for the last year. The report shows a record $1.8 billion in retail sales across the portfolio.

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