Close
 

Tatty’s puts its best foot forward with a staff-led campaign

  • News
  • April 6, 2018
  • Sarah Dunn
Tatty’s puts its best foot forward with a staff-led campaign

Auckland designer second-hand store Tatty’s has launched a new campaign that puts its enthusiastic and personality-filled staff at front and centre.

Retail operations manager Ju Park says Tatty’s launched its latest campaign out of a desire to reach out to customers in an approachable way and promote its focus on customer service. The new campaign is a series of posters bearing professionally-shot images of select Tatty’s staff, together with a short Q&A about their style and preferences.

The retailer’s brand is all about being “approachable, affordable, fashionable” and Tatty’s 16 staff epitomise that, Park says.

“We wanted to showcase our own staff with an approachable look and their own taste,” Park says. “Everyone comes from all different backgrounds – some weren’t born in New Zealand but what they really care about is fashion, sustainable fashion and the environment.”

Park, general manager Maihi Parkinson and head creative Ryan Meta are the brains behind the campaign, which launched on March 31. Meta is also manager of Tatty’s Ponsonby.

Tatty’s allows staff to be themselves at work, Park says. Managing them comes down to understanding that everyone is different, but they can all “just be part of the family”.

Park says she hopes the campaign will allow Tatty’s to reach a wide variety of people.

Ryan Meta
 

Favourite Tatty’s value: Transparency - I really respect that our terms and conditions inform the consignor on the full process of selling with us and informs them of anything they need to know! Communication between us and our Customers are key!

Why do you work at Tatty's? I work at Tatty's because it’s the only place that sells high-quality designer clothing for a good price. The Tatty's crew are also a family who respect/appreciate each other and Tatty's is doing their part to keep New Zealand green.

Favourite designer: Kenzo.

Favourite Tattys purchase: I found these AMAZING black linen overalls at our High St store and I love them!

Something personal: I love the Tatty’s family. We are all a mixed bag of hard-working people who love working together.

Ju Hee Park

Favourite Tatty’s value: Creativity - The way we approach creativity is different to other brands as we don't particularly target a certain ethnicity, age, group or style. As we showcase our clothing in our stores depending on the season of the clothing and not particularly by the trend, we offer a broader range of visual presentation with a touch of our own sprinkle of taste - Our most recent campaign is the perfect example of the way we showcase our own creativity. We wanted the campaign to be as creative but, also approachable for all age groups and ethnicity using our own staff currently working with us.

Why do you work at Tatty’s? I work at Tatty's because the company is all about growth. I have professionally and personally, have become a better person and Tatty's has contributed a big part in my life achieving goals I wanted to reach. 

Favourite designer: Celine and Totême.

Favourite Tatty’s purchase: Beige duffle cropped wool jacket - Petit Bateau.

Something personal: I miss my boyfriend and my cat L'amour.

AJ Muru
 

Favourite Tatty’s value: Care -  Personally I’m not a fan of mass-produced/fast fashion so it’s cool that Tatty’s is encouraging people to upcycle to reduce fashion waste. Tatty’s has created a simple, easy to understand system that benefits everyone including the environment.

Why do you work at Tatty’s? I love the fast pace that the Tatty's crew work at! But more the FOREVER changing stock. Every day new items arrive and I LOVE being able to see all the cool things that we have to sell on behalf of our consignors. One day it’s in the next it’s SOLD!

Favourite designer: Hardest question ever! But currently obsessed with Virgil Abloh... This dude is pushing fashion boundaries and creating a new genre of fashion. It’s so interesting and I can’t wait to see what he does with Louis Vuitton! 

Favourite Tatty’s purchase: Oooooh, would have to be my Gentle Monster over-sized sunglasses. I wear them every day and they never fail to match whatever I am wearing. Plus I have never found this brand outside of Tatty’s.

Something personal: I love going to work each and everyday cause my work peeps @ Tatty's are so chill and supportive. We all have an interest in each other and make sure we all get the best from each day.

Rose Treadwell
 

Favourite Tatty's value? Care -  I'm a big believer in reusing and minimising waste, and Tatty's is succeeding in reducing the mass-production of clothing through selling pre-loved clothes. We are also on our way to becoming bag-free! We currently have paper and corn-starch bags and are working towards beginning our bag-free campaign. Cleaner, greener future: Yeow!

Why do you work at Tatty's? I work here so that I can make a difference to consumerism and mass-production. My overflowing wardrobe is also a perk.

Favourite designer: My favourite designers are Kiwis: Kowtow and Wixii. Beautiful, sustainable, and ethical, with simple lines and quality fabrics.

Favourite Tatty's purchase: My white linen Wixii wrap dress from Tatty's Ponsonby. 

Something personal: Love my tight Tatty's crew. Have made the sweetest little gem friendships here, and appreciate each and every one of 'em.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
 
 
 
 

Showpo: Monitoring and monetising social marketing

  • News
  • April 19, 2018
  • Courtney Devereux
Showpo: Monitoring and monetising social marketing

Online clothing retailer Showpo boasts an impressive social media reach, using different platforms to promote its brand to its audience of over two million. We spoke to chief marketing officer of Showpo, Mark Baartse, about the best way to market on social media and if he thinks influencers have longevity in a world ruled by ‘likes’.

Read more
 
topics
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
How to open a store
Sarah Dunn considers what it would take to ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Wondermins designer vitamins launch in New Zealand

  • News
  • April 19, 2018
  • Sarah Dunn
Wondermins designer vitamins launch in New Zealand

In the US, branded vitamins taking their visual language from the beauty world are a trendy new product category that retailers are racing to invest in. A New Zealand company has launched its own AI-enabled answer to the trend: Wondermins.

Read more
 
 
 

The April/May issue of NZ Retail magazine is headed to subscribers

  • News
  • April 19, 2018
  • The Register team
The April/May issue of NZ Retail magazine is headed to subscribers

Our newest edition of The Register’s print magazine, NZ Retail, is on its way to a letterbox near you. In it, we explore the highly specialised world of airport retail; explain how retailers can roll with upcoming changes to employment law; take you to not one but two US trade fairs with the International Home + Housewares Show and Shoptalk; trace the ecosystem behind stock units; and take a totally mature and non-salacious look at the hard growth behind adult toy retail.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita@tangiblemedia.co.nz or call 022 639 3004

View Media Kit

}