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Cecilia and James Robinson step aside from co-CEO roles at My Food Bag

  • News
  • April 9, 2018
  • Sarah Dunn
Cecilia and James Robinson step aside from co-CEO roles at My Food Bag

The married couple who founded meal-kit retailer My Food Bag are stepping aside from their roles as co-chief executives to transition into governance roles. The business will appoint a new CEO and is expected to make an announcement shortly.

The Robinsons founded My Food Bag in 2013 with former Telecom CEO Theresa Gattung and dietician/celebrity chef Nadia Lim, together with Lim’s husband Carlos Bagrie. It delivers bags full of portioned-out ingredients together with recipes for subscribers to cook at home. 

Since then, the business has grown at a pace exceeding that of Xero and Trade Me, delivering approximately 40 million meals and becoming the third largest food retailer in New Zealand. Former Saatchi & Saatchi chief executive Kevin Roberts joined as board chair in 2015, and in 2016, private equity firm Waterman Capital joined My Food Bag as an investor.

Cecilia Robinson said in 2017 that the company was working towards an IPO within the next three years.

“Both James and I are incredibly proud of the business we have built,” she says. “We are excited to continue to help grow the business and contribute to the strategic direction as founder shareholders through our ongoing directorships as part of the My Food Bag board.”

“We’ve had absolute focus on our people and preparing the team for the next phase of growth. We’ve added experienced new members to our executive team, as well as further strengthened our winning culture.”

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Better Burger engineers edible packaging

  • Design
  • April 23, 2018
  • Elly Strang
Better Burger engineers edible packaging

The circular economy is a hot concept these days, so what better way to embrace this concept than to make food packaging edible, too? Better Burger is served up burgers this Sunday (aka Earth Day) in one-off packaging made from wafer paper and edible ink.

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Icebreaker steps into sharky waters for latest ad

  • News
  • April 20, 2018
  • StopPress Team
Icebreaker steps into sharky waters for latest ad

Icebreaker has released ‘Shark Scientist’, the first of three ads for its latest 'Human Nature' campaign with Motion Sickness. The two-minute spot focuses on marine biologist and shark enthusiast Riley Elliott.

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Why minimum wage rises matter

  • Opinion
  • April 20, 2018
  • Rachel Helyer Donaldson
Why minimum wage rises matter

After writing a feature for NZ Retail magazine on recent and upcoming changes to employment law, freelance writer Rachel Helyer Donaldson was struck by the ideological distance between the retailers and retail staff she spoke with.

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Online/offline: Where is the bottom line?

  • Opinion
  • April 20, 2018
  • John Long
Online/offline: Where is the bottom line?

Whether he is pitching a new store design concept to a retailer, or forecasting retail floor space demand in a council hearing, John Long reports his sense of a very dynamic, almost chaotic, future for retail is pervasive.

Read more
 
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