International Women’s Day this year has brought out some brands getting involved with the special occasion. We spoke to a few stores who have decided to celebrate the day in their own ways.
The last few years have seen an increased focus on women’s rights, and retailers are showing their support in different ways.
Mi Piaci has unveiled its latest campaign, ‘Elevate, Empower’, which is centred around Mi Piaci’s staff and what that empowerment means to them.
Showcasing the women in positions such as brand manager, head photographers, head of design and their managers, each woman has given their views on what the new campaign means to them.
Sarah Street, brand manager for the chain, says that women are the basis of everything they do.
“Before I pick up my pencil to begin sketching we develop a seasonal theme that we think will not only embody and cater to our diverse consumers, but will also inspire them; the women who choose us to be a part of their journey.”
Director and head of design, Louise Anselmi, says the campaign has come at the perfect time.
“It is a reminder to celebrate the strong capable women in our lives, to be kind to ourselves and others, and to be constantly inspired by the many women in our community.”
Women supporting women is no new thing to the retail industry, and more retailers are getting involved with the day. Nikki Oates, owner of Indy and Wild boutique, has also offered incentives for her women shoppers.
“It is a really good excuse to celebrate, and just to have women be the ones recognised for once.”
Oates, who has recently opened Indie and Wild as her second business venture, has been involved with the celebration in the past years, offering a range of offers, discounts and gifts to celebrate the day.
“Us women need an excuse to treat ourselves…We’re busy buying stuff for the house, and for the kids. So, this is a nice way of doing that.”
“As a retailer you make the most out of any day, and any situation like this,” says Oates who has noticed an increase of retailers getting involved with celebrating International Women’s Day.
Women’s Day 2018 even saw McDonald’s change its M into a W for the day around certain US locations. Closer to home, Bread and Butter Letter offered a Women’s Day in-store talk, online retailer Asos was offering discounts with the world ‘Women2018’ and Glow Lab NZ offered a free gift for a woman in your life for those who commented on its online content.
Sephora the make up retailer has also jumped upon the Women's Day wagon, with a YouTube video of their employees reading a letter to a young girl in their life.
Retail comes with a lot of opportunities to celebrate and drive sales through different occasions. International Women’s Day is one such that not only can draw consumers in, but also sends a strong message about the support your brand shows.