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Pinterest rolls out Shopping Ads directed at 'Pinners'

  • News
  • March 20, 2018
Pinterest rolls out Shopping Ads directed at 'Pinners'

Photo site Pinterest has expanded to offer more opportunity for buyers on the platform. Shopping Ads is a program by the site which launched in order to connect browsers with the sites who can supply the product.

The site has an average of 200 million monthly users, jumping 25 million in April to September 2017.

In a study done by the platform, 60 percent of ‘Pinners’ go to Pinterest to get ideas on what to buy. While 70 percent say the platform inspires them to shop when they actually aren’t looking for anything. 

Now, Pinterest has expanded Shopping Ads outwards to hundreds of businesses. Meaning businesses who work on the platform can turn simple photo posts into visual ads.

The new visual format of the platform shows a more detailed product, with the URL connected at the bottom that links the browser with the exact product. Another feature that will be rolled out as the shopping platform grows, is a unit which pulls a mix of product shots and lifestyle imagery so people see how products can work together.

The Shopping Ads automatically create Promoted Pins from a retailer’s existing shopping feed. As Pinterest users work mostly of visual cues, the platform is working to make Shopping Ads largely visual based, like most posts yet with a business, rather than an individual behind them.

Retailers such as Samsung, eBay, Dorothy Perkins, Made.com and JD Williams have been involved with the early testing of the new format.

Pinterest is encouraging businesses on the platform to think about their next campaign, and create opportunities across the entire path to purchase.

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Better Burger engineers edible packaging

  • Design
  • April 23, 2018
  • Elly Strang
Better Burger engineers edible packaging

The circular economy is a hot concept these days, so what better way to embrace this concept than to make food packaging edible, too? Better Burger is served up burgers this Sunday (aka Earth Day) in one-off packaging made from wafer paper and edible ink.

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Icebreaker steps into sharky waters for latest ad

  • News
  • April 20, 2018
  • StopPress Team
Icebreaker steps into sharky waters for latest ad

Icebreaker has released ‘Shark Scientist’, the first of three ads for its latest 'Human Nature' campaign with Motion Sickness. The two-minute spot focuses on marine biologist and shark enthusiast Riley Elliott.

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Why minimum wage rises matter

  • Opinion
  • April 20, 2018
  • Rachel Helyer Donaldson
Why minimum wage rises matter

After writing a feature for NZ Retail magazine on recent and upcoming changes to employment law, freelance writer Rachel Helyer Donaldson was struck by the ideological distance between the retailers and retail staff she spoke with.

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Online/offline: Where is the bottom line?

  • Opinion
  • April 20, 2018
  • John Long
Online/offline: Where is the bottom line?

Whether he is pitching a new store design concept to a retailer, or forecasting retail floor space demand in a council hearing, John Long reports his sense of a very dynamic, almost chaotic, future for retail is pervasive.

Read more
 
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