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Charitable Deuce sneakers raises one million

  • News
  • February 2, 2018
Charitable Deuce sneakers raises one million

Sneaker company Deuce has hit the million-dollar mark for money raised in the support of Kiwi children.

Deuce, in collaboration with The Young Hearts Project, has raised $1 million towards charities such as Great Potentials, Youthline and the Graeme Dingle Foundation.

For every sneaker sold, $5 dollars is donated. Through selling over 200,000 pairs, the company has hit the million-dollar mark.

Shane Anselmi, Overland Footwear group director, says the mentor programmes that come from these charities is a key part of the company’s ethos.

“Our Deuce sneakers are flying out and we’re proud of the progress we’ve made”

“Not only are they designed here in New Zealand and feature an amazing comfortable hi-tech foot-bed, but the fact that every time we sell a pair we can in some way make a difference to someone in need is a big driver for our people.”

The giving partners estimate that collectively over this time there has been 2.4 million times that they have been able to positively engage our youth in support, mentoring or empowering situations. 

Deuce sneakers has had a busy few months, with its first brick and mortar store opening in Newmarket last October.

Unlike going through stockists which may limit the items in the collections its choses to stock, the pop-up store enabled the brand to showcase its entire collection. Which no doubt helped the company raise profits for the charity initiative faster.

The store even offers customers a glimpse of their contribution through an interactive feature wall.

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First Looks: Inside the VIP Krispy Kreme opening

  • News
  • February 23, 2018
  • Courtney Devereux
First Looks: Inside the VIP Krispy Kreme opening

The Register was lucky enough to be invited to the VIP opening of Krispy Kreme’s first New Zealand store. The opening included a tour of the new distribution centre and even a make-your-own doughnut experience.

Read more
 
 

Junk and Disorderly pops up in Ponsonby Central

  • News
  • February 23, 2018
Junk and Disorderly pops up in Ponsonby Central

Junk and Disorderly is the latest pop-up installment to come to Ponsonby Central. The space is a showcase of some collected pieces by the owners who wish to share the message of the store – the art of doing what you love.

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Sneak a peek inside the February/March issue of NZ Retail magazine

  • News
  • February 23, 2018
  • The Register team
Sneak a peek inside the February/March issue of NZ Retail magazine

The latest issue of The Register's print magazine, NZ Retail, is winging its way to subscribers right now. This time, we focus on how poor waste minimisation is sending retailers slip-sliding away from consumers' good books; how to make Amazon work for you; new developments to watch across New Zealand; and retail's top five fastest-growing categories.

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