Sneaker company Deuce has hit the million-dollar mark for money raised in the support of Kiwi children.
Deuce, in collaboration with The Young Hearts Project, has raised $1 million towards charities such as Great Potentials, Youthline and the Graeme Dingle Foundation.
For every sneaker sold, $5 dollars is donated. Through selling over 200,000 pairs, the company has hit the million-dollar mark.
Shane Anselmi, Overland Footwear group director, says the mentor programmes that come from these charities is a key part of the company’s ethos.
“Our Deuce sneakers are flying out and we’re proud of the progress we’ve made”
“Not only are they designed here in New Zealand and feature an amazing comfortable hi-tech foot-bed, but the fact that every time we sell a pair we can in some way make a difference to someone in need is a big driver for our people.”
The giving partners estimate that collectively over this time there has been 2.4 million times that they have been able to positively engage our youth in support, mentoring or empowering situations.
Deuce sneakers has had a busy few months, with its first brick and mortar store opening in Newmarket last October.
Unlike going through stockists which may limit the items in the collections its choses to stock, the pop-up store enabled the brand to showcase its entire collection. Which no doubt helped the company raise profits for the charity initiative faster.
The store even offers customers a glimpse of their contribution through an interactive feature wall.