Bambi Boutique: The launch that influence built

  • News
  • February 22, 2018
Bambi Boutique: The launch that influence built

Bambi Boutique is the latest venture by Auckland business tycoon, Iyia Liu, proving time and time again that influencer marketing is the key to quick growth. The Bambi Boutique launch went off without a hitch, while Liu’s influence saw the launch almost completely subsidised by the vendors involved.

Flower walls, dessert bars, doughnut walls, balloon installments, lighting banners and free alcohol. The Bambi Boutique launch party was an Instagrammer's dream. From the outside it looked like a tight demographic gathering at the waterfront for a night of mingling and photos. On the inside it was a clever marketing move.

Liu, who does influencing work herself as well as using them in her own marketing, managed to throw a $15,000 party without spending more than $2,000 of her own money. This was done through the generous backing of several vendors who wanted to take the opportunity to target Bambi’s loyal audience of affluent, social-media-savvy young women.

Candy Graze by Harvest and Gather - $750 retail value.

“We actually planned for a launch party in December when we first launched,” says Liu. “But December being such a busy month we decided to postpone it until February when everyone was back at work. Although it probably worked out better, as Bambi is little bit more established now, the ultimate goal was to get people talking about the brand on social media and establishing Bambi Boutique as a real brand.”

And talk they did. Photos followed heavily through the night with girls moving quick to 'gram and share the different pieces before they were devoured. Tagging and sharing saw each vendor gain a bigger following, which no doubt solidified that this model was a good idea for all involved.

“I just wanted it to be a night for people to remember, and we wanted to make it really ‘Instagrammable’ – for example, having lots of photo stations and beautiful décor so that people would want to take photos there and post on their social media.”

Social media was a key aspect of the party's ethos.

The success of the launch was in large part down to Liu’s attention to detail and her insider knowledge of the demographic she is trying to target. Knowing the consumer allowed her to cater the event to that audience while also communicating Bambi’s brand over and over, through the meticulous detail that went into customisation of the event.

“There was so much customisation, everything from the food to the balloons had our Bambi branding on it which really made the event feel customised.”

The Bambi branding was out in full force.

“I wanted to spend between $1000 - $2000, again being a start-up we didn’t want to over spend and spent under! I feel so grateful most of the vendors provided their services free of charge to support Bambi Boutique, which was just absolutely amazing.”

Altogether Bambi had 17 parties contribute to the event. Liu approached several personally but ultimately left OMG Ness Styling to organise the rest with a certain vision to go off.

Running around barefoot up until guests arrived, Liu oversaw the event, even going as far to drag her own partner's bed into the venue as another photo station. The effort that was put into the launch was not for naught, with web traffic for both Bambi and the vendors increasing even as the night unfolded.

“Most people that attended the event did a post about the launch which was awesome, we tried to invite people from different parts of Auckland, and some of our favourite influencers even flew in from Australia and other parts of New Zealand for the night.”

Vendors went above and beyond expectations, according to Liu, whose favourite installation was the custom Bambi lighting wall. It had a retail value of $750 and was supplied to the event for free.

Other vendor costs included:

OMG Ness Styling

Design + Concept , Planning + Styling ($1000)

3 x Balloon Installation ($1500)

Shaun Ross

Photography + Audio ($500)

Millie’s Custom Design

Custom Signage + Donut Wall Hire ($857)

Our Little Kitchen

3 Tier Glitter Cake ($700)

Whisked Away Desserts

Desserts - Cookies, dessert cups, donuts, eclairs, chards ($665)

Macaron Heaven & Co

Macaron tower (80+ macarons), donut tower, desserts ($725.50)

Harvest and Gather

Candy Graze + Freak Shakes ($750)

Platter and Graze with Food Snob

Food Platter ($595)

Blooms with Gi

Flower wall hire & Selfie booth hire ($740)

Dream Catchers Events NZ

Streamer Wall behind bed & Mesh Black Backdrop Hire ($1190)

Light Letters NZ

BAMBI Light Up Letters ($750)

Letter Leaf Florals

Bambi Signage Floral Install on Mesh Wall ($300)

Little Celebration NZ

2 x Instagram Frames for photos ($190)

Rose Venom Official

2 x Timeless Rose Box’s ($848)

Darby and Grey

Event Furniture Hire ($1490)

Embar Designs

“Get into bed with Bambi Boutique” Acrylic Signage + Bambi Cake Toppers ($450)


48 Bottles Master Ceremonies Rose

100 Vista Sparkling Water

100 Bondi Espresso Martini’s

The Wharf Venue Hire + Staff ($844)

Total Retail Value around $15,000

Liu’s structure of the event meant a start-up could have a fully established brand-type party. No doubt the aspect of social media sharing played a massive part in this event, and results showed this model was a successful one.

Liu’s attention to detail showed that she knows what her target demographic is after and can ferry traffic in the direction she wants. Collaborating, such as vendors did with Bambi, is a way to increase your audience reach and exposure.  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Are you a digital litterbug?

  • Opinion
  • March 22, 2018
  • Michael Goldthorpe
Are you a digital litterbug?

f a tree falls in a forest and there’s no one there to hear it, did it really make a sound? Pretty much everyone has an opinion on that. It’s the pub chat version of Schrodinger’s cat. But since no one was in the forest, nobody knows the answer. And ultimately, it doesn’t matter. At least not until you ask the same question of digital marketing.

Read more

In the belly of the beast: Dr Rosie Bosworth on the pain, pleasure and promise on display at the world’s largest natural foods trade show

  • News
  • March 22, 2018
  • Rosie Bosworth
In the belly of the beast: Dr Rosie Bosworth on the pain, pleasure and promise on display at the world’s largest natural foods trade show

Dr Rosie Bosworth recently attended the world’s largest natural food and products tradeshow in California. What she found was a mixed bag: ‘Natural’ companies peddling healthy snake oil products, as well as promising plant-based protein start-ups that gave her hope for the future. Here, she reports back on the highs and lows of the show.

Read more
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

A loveable rogue by any name: Rogue Society rebrands to to Scapegrace

  • News
  • March 22, 2018
  • Sarah Pollok
A loveable rogue by any name: Rogue Society rebrands to to Scapegrace

A new campaign by Rogue Society Gin declares they have ‘made a name for themselves’ and the New Zealand company doesn’t just mean figuratively. After an international scuffle with an American brewing company that had a beer called 'Rogue', the company has rebranded to be Scapegrace Dry Gin to better promote its product overseas.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit