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H&M US apologises for controversial ad

  • News
  • January 11, 2018
H&M US apologises for controversial ad

Swedish fashion giant H&M has issued an official statement apologising for a racially sensitive ad which also resulted in a split between the chain and collaborator, The Weeknd. 

The ad in question below was called racial insensitive and was quickly taken down after public backlash. While many customers vowed to boycott the company, notable artists such as The Weeknd have publically cut ties with the brand.

The retailer also took to Instagram with a statement to apologise for its mistake. 

We have got this wrong and we are deeply sorry. Link in bio.

A post shared by H&M (@hm) on


H&M is known for its racial inclusively, featuring hijab models and collaborating with designers of all backgrounds. Fans of the chain on Instagram are putting the ad down to a one off for the retailer. 

As well as apologising and taking down the ad, the retailer has also removed the item of clothing from production. 

But mistakes like this happen in the world of retail with some regularity. In October last year, Dove, the soap company owned by Unilever, apologized for a Facebook ad that showed a black woman removing her brown shirt to reveal a smiling white woman in a crisp white shirt underneath.

In April, the skin care brand Nivea pulled an ad that used the slogan “white is purity” after it was accused of racial insensitivity.

More has been placed on the importance of cultural sensitivity as it relates to retailers and their advertising in 2018.

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Wondermins designer vitamins launch in New Zealand

  • News
  • April 19, 2018
  • Sarah Dunn
Wondermins designer vitamins launch in New Zealand

In the US, branded vitamins taking their visual language from the beauty world are a trendy new product category that retailers are racing to invest in. A New Zealand company has launched its own AI-enabled answer to the trend: Wondermins.

Read more
 
 
 
 

The April/May issue of NZ Retail magazine is headed to subscribers

  • News
  • April 19, 2018
  • The Register team
The April/May issue of NZ Retail magazine is headed to subscribers

Our newest edition of The Register’s print magazine, NZ Retail, is on its way to a letterbox near you. In it, we explore the highly specialised world of airport retail; explain how retailers can roll with upcoming changes to employment law; take you to not one but two US trade fairs with the International Home + Housewares Show and Shoptalk; trace the ecosystem behind stock units; and take a totally mature and non-salacious look at the hard growth behind adult toy retail.

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The key of the evolving brand

  • Opinion
  • April 17, 2018
  • Regan Savage
The key of the evolving brand

Regan Savage reckons there might be something modern brands can learn from the evolution of one of pop culture’s most enduring characters.

Read more
 
 
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