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H&M US apologises for controversial ad

  • News
  • January 11, 2018
H&M US apologises for controversial ad

Swedish fashion giant H&M has issued an official statement apologising for a racially sensitive ad which also resulted in a split between the chain and collaborator, The Weeknd. 

The ad in question below was called racial insensitive and was quickly taken down after public backlash. While many customers vowed to boycott the company, notable artists such as The Weeknd have publically cut ties with the brand.

The retailer also took to Instagram with a statement to apologise for its mistake. 

We have got this wrong and we are deeply sorry. Link in bio.

A post shared by H&M (@hm) on


H&M is known for its racial inclusively, featuring hijab models and collaborating with designers of all backgrounds. Fans of the chain on Instagram are putting the ad down to a one off for the retailer. 

As well as apologising and taking down the ad, the retailer has also removed the item of clothing from production. 

But mistakes like this happen in the world of retail with some regularity. In October last year, Dove, the soap company owned by Unilever, apologized for a Facebook ad that showed a black woman removing her brown shirt to reveal a smiling white woman in a crisp white shirt underneath.

In April, the skin care brand Nivea pulled an ad that used the slogan “white is purity” after it was accused of racial insensitivity.

More has been placed on the importance of cultural sensitivity as it relates to retailers and their advertising in 2018.

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Sneak a peek inside the February/March issue of NZ Retail magazine

  • News
  • February 23, 2018
  • The Register team
Sneak a peek inside the February/March issue of NZ Retail magazine

The latest issue of The Register's print magazine, NZ Retail, is winging its way to subscribers right now. This time, we focus on how poor waste minimisation is sending retailers slip-sliding away from consumers' good books; how to make Amazon work for you; new developments to watch across New Zealand; and retail's top five fastest-growing categories.

Read more
 
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Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Sisterhood
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
 
 

Bambi Boutique: The launch that influence built

  • News
  • February 22, 2018
Bambi Boutique: The launch that influence built

Bambi Boutique is the latest venture by Auckland business tycoon, Iyia Liu, proving time and time again that influencer marketing is the key to quick growth. The Bambi Boutique launch went off without a hitch, while Liu’s influence saw the launch almost completely subsidised by the vendors involved.

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Technology

Looking at retail inside and out: Simon Pound talks Vend, ventures and diversification

Simon Pound worked with retail tech company Vend for more than four years before shifting to become a partner at ventures start-up Previously Unavailable in ...

 
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