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H&M US apologises for controversial ad

  • News
  • January 11, 2018
H&M US apologises for controversial ad

Swedish fashion giant H&M has issued an official statement apologising for a racially sensitive ad which also resulted in a split between the chain and collaborator, The Weeknd. 

The ad in question below was called racial insensitive and was quickly taken down after public backlash. While many customers vowed to boycott the company, notable artists such as The Weeknd have publically cut ties with the brand.

The retailer also took to Instagram with a statement to apologise for its mistake. 

We have got this wrong and we are deeply sorry. Link in bio.

A post shared by H&M (@hm) on


H&M is known for its racial inclusively, featuring hijab models and collaborating with designers of all backgrounds. Fans of the chain on Instagram are putting the ad down to a one off for the retailer. 

As well as apologising and taking down the ad, the retailer has also removed the item of clothing from production. 

But mistakes like this happen in the world of retail with some regularity. In October last year, Dove, the soap company owned by Unilever, apologized for a Facebook ad that showed a black woman removing her brown shirt to reveal a smiling white woman in a crisp white shirt underneath.

In April, the skin care brand Nivea pulled an ad that used the slogan “white is purity” after it was accused of racial insensitivity.

More has been placed on the importance of cultural sensitivity as it relates to retailers and their advertising in 2018.

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Bonnie Brown’s Blooming ‘Brella: Winner of the Blunt + Idealog + Generator umbrella experiment

  • News
  • May 25, 2018
  • Elly Strang
Bonnie Brown’s Blooming ‘Brella: Winner of the Blunt + Idealog + Generator umbrella experiment

The grand winner of the Blunt + Idealog + Generator umbrella experiment has been announced – congratulations to Bonnie Brown of Studio Bon, who will see her design turned into a limited edition Blunt umbrella. Watch this space for details on how to buy one in the near future, or get your pre-order in now. In the meantime, we chat with Brown and have a closer look at her winning design.

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Save money or save values?

  • Opinion
  • May 25, 2018
  • Courtney Devereux
Save money or save values?

As the next generation become top spenders, it is up to them to communicate their values to the market. Below you’ll find examples of local, ethical, mindful and sustainable retailers to support, well also upgrading your wardrobe.

Read more
 
 

#Trending: Shop to showroom

  • News
  • May 25, 2018
  • Sarah Pollok
#Trending: Shop to showroom

Stores are starting to display only sample products are on the rise. Sarah Pollok looks into the new showroom experience hitting our retailers.

Read more
 
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Debunking diversity myths surrounding hiring practises

  • Opinion
  • May 24, 2018
  • Rose Lu
Debunking diversity myths surrounding hiring practises

Flick Electric software engineer Rose Lu has often been the sole woman or sole non-white person in the room in her career, and recently assisted with Flick's hiring process for new engineers. Here, she shares some key learnings on how to hire for diversity – and how to get around the obstacles that often pop up.

Read more
 
 
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