The 2017 Retail Yearbook: Part five

  • News
  • January 9, 2018
The 2017 Retail Yearbook: Part five

Our Retail Yearbook series explores the events of 2017. Part five includes the Biggest Whoopsie, Most On-trend Fit-out and Most Wholesome Campaign awards

Biggest whoopsie – Winner: 123 Mart
Runner-up: Eat My Lunch, for its open letter encouraging MPs to “take real action against child poverty” by becoming customers.

Dollar store chain The 123 Mart was prosecuted by the Commerce Commission for selling unsafe toys and other goods, and was convicted in October. The chain, which was founded in 1995, had a $337,000 fine imposed, which ultimately saw the company placed into liquidation. In sentencing at the Auckland District Court, judge Rob Ronayne noted that The 123 Mart had been twice warned by the Commerce Commission, “and even after prosecution commenced it continued to offend and lied as a cover-up. Its behaviour had been cavalier and brazen.”

Most on trend fit-out – Winner: Lonely, Newmarket
Runner-up: Aesop

Lingerie label Lonely’s Newmarket location, which opened in February, was a mixture of soft yet open-air spaces. The Millennial pink walls are adorned with rose gold and bronze-finish features. Rich navy velvet contrasted with brass curved walls, and beautiful textured linen alongside dark and light oaks. The simple fit-out suits many of the year’s interior deco trends while also strongly communicating the Lonely brand.

Most wholesome campaign – Winner: Merchant 1948’s autumn 2017 ‘staff stories’
Runner-up: Karma Cola

The April campaign from Kiwi shoe retailer Merchant 1948, formerly known as Overland, features its staff at front and centre. The ‘staff stories’ campaign includes images of a diverse cast of key staff, paired with heartwarming stories about their relationships with people close to them. The wholesome campaign shows how the company places importance on its staff and their life stories, focusing on people as individuals rather than just additions to a brand. 

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Storm CEO buys the brand from Hallenstein Glasson

  • News
  • March 20, 2018
  • Sarah Dunn
Storm CEO buys the brand from Hallenstein Glasson

While Hallenstein Glasson has enjoyed a strong recovery at the last annual report, its ‘high-end fashion’ brand Storm has consistently been a weak performer compared to Glassons and Hallenstein Brothers. Now, it’s been purchased by chief executive Deborah Caldwell.

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Catch Group launches bargain website in New Zealand

  • News
  • March 20, 2018
  • Sarah Dunn
Catch Group launches bargain website in New Zealand

A new website called Catch of the Day will target Kiwi bargain-hunters with thousands of products across dozens of retail categories. The suite of sites run by owner Catch Group in Australia sell an item every 2.8 seconds, and ship over 10,000 orders per day.

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