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Pumpkin Patch is reborn as an Australian company

  • News
  • December 13, 2017
  • Sarah Dunn
Pumpkin Patch is reborn as an Australian company

Following its collapse over 2015 and 2016, Pumpkin patch was purchased by Australian ecommerce retailer Catch Group with plans to relaunch the brand online. Pumpkin Patch’s ecommerce store is now live in Australia and New Zealand.

Catch Group purchased Pumpkin Patch’s brand, including its customer database, product designs and trademarks, for an amount understood to be about AU$2 million ($2.17m) in March 2017. The business had been offered for sale as a going concern, but was liquidated after no serious expressions of interest were put forward.

The relaunched Pumpkin Patch offer is similar to its predecessor, with accessories, childrenswear and babywear for all genders sold. The range appears to be much smaller, however, and a tighter age range covered – only ages from newborn to eight are catered for.

Comments made in response to copious customer inquiries on its Facebook page indicate Pumpkin Patch is looking at expanding the size range in future. Judging by social media comments, it appears many customers have turned to Kmart, Postie and The Warehouse to fill the gap in Pumpkin Patch’s absence, becoming used to paying lower price points than those of Pumpkin Patch.

 

Catch Group chief executive Nati Harpaz cited a range of more upmarket competitors when he spoke with SmartCompany  this week.

“I think we’re competing against Seed, Country Road, and all those international players,” he said, also mentioning companies like H&M.

Harpaz told SmartCompany that bricks and mortar isn’t permanently off the table for Pumpkin Patch. Within two years, he said, there could be up to 10 flagship Pumpkin Patch stores across Australia and New Zealand as well as the ecommerce store.

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The consequences of Ingenico acquiring Paymark

  • News
  • April 26, 2018
  • Sarah Dunn
The consequences of Ingenico acquiring Paymark

Listed French payments group Ingenico struck a deal to acquire Kiwi payment network Paymark for $190 million in January this year. The Commerce Commission is working towards a decision on whether or not to grant clearance to the proposed merger, and has now released a statement going over preliminary issues.

Read more
 
 

Ecoware talks seven years in the compostable packaging industry

  • News
  • April 26, 2018
  • Elly Strang
Ecoware talks seven years in the compostable packaging industry

When Ecoware begun selling its compostable food packaging in 2011, it was a bit of an uphill slog. Words like ‘sustainability’ and ‘the circular economy’ were concepts that hadn’t quite made it into the mainstream vernacular yet, while companies were under no real pressure to change their practices to become more environmentally friendly – but times have changed in 2018. Co-founder James Calver talks the change in attitudes, as well as the changes that still need to happen.

Read more
 
 
 
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