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The truth behind the music with Theia

  • In Association with OneMusic
  • November 6, 2017
  • Courtney Devereux
The truth behind the music with Theia

Em-Haley Walker is New Zealand singer/songwriter Theia. The Christchurch-born singer has already had several hits, with her most popular single Roam recently hitting 10 million plays on Spotify.

With support from music licensing organisation OneMusic, Theia spoke to Courtney Devereux about the iceberg that is the music industry and how important royalties are to her career.

From the beginning

“I moved to Auckland in September 2016, after it became too difficult travelling between Auckland and Christchurch to make music.

I was focusing on doing everything up here, so I was working down in Christchurch, flying up to Auckland to do music, and then flying back down. I worked three jobs - I did pool lifeguarding, I worked at Ballantynes and I taught at a primary school. I just tried to balance everything to make money to support my music.

I’ve been writing music since I was very little, I always knew that I’d end up working in the creative realm. As I got older I started viewing music as something I really wanted to do for a living.

When it comes to working on my career, I’ve just had to make time to make it work. September 2016 is when everything peaked for me, after Roam was released in late August. In some ways, it feels like it’s been forever and I’ve been doing this for so long, and in other ways, it’s crazy to see that it’s been a year and seeing how much has happened and what I’ve achieved.

The highlight for me has been making music full time, which has been amazing. There have been moments of “Whoa it's really happening”, like seeing myself on the cover of Malaysian newspaper The Star, or hearing my songs on the radio or on peoples’ Spotify playlists – it’s just really cool, thinking my work is paying off.

It was really cool the first time I heard one of my songs playing on the radio. Even now I’m slightly taken aback when one of my songs comes on the radio, it's still unreal. You’re always in your own little world so when something comes in from the outside it’s surreal.

In this industry, you really have to make sacrifices. While I was working three jobs my friends were doing things that I couldn’t join in on because I was trying to make money to record. It was doable because I wanted it so much, but even now it’s hard missing family and friends’ milestones because I have all these career commitments.

The music industry is an iceberg. People think it happens quickly, and while some parts of it do, there’s been years of unseen work to get to the point where you can get a good result from what you release. I feel like more and more the creative industry is starting to be more appreciated, people are realising how much work and craft goes into what we make. I take a lot of care in what I do, I write my own music and have a have a hand in production and creating the melody, it's definitely something I am all over.

Royalties are crucial for sure, that income is so important. When you think of royalties, it is kind of like asking someone who works how important a salary is to them. No one would expect to turn up at work and do a 40-hour week and not get paid for it. For me, it is a full-time job that never ends.

There is no way I couldn’t do what I am doing. It’s hard, but I wouldn’t change it because this is what gives me life.”

Artists like Theia put a lot of time, money and energy into the music they create. When you use music in a retail store, you need to obtain a licence from OneMusic to get the legal permission you need to play music. The licence fees you pay are then paid to artists like Theia so they can continue to make the music that helps your store hum.

Theia’s music, as well as the music of artists world-over is protected under the New Zealand Copyright Act (1994). A OneMusic licence meets your copyright obligations under the New Zealand Copyright Act, and ensures that music creators are fairly compensated for the use of their work.

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Enhancing the experience: A growing demand

  • Design
  • November 22, 2017
  • Courtney Devereux
Enhancing the experience: A growing demand

Some commentators think food and integrated hospitality offerings will save brick and mortar retail from obsolescence in the age of ecommerce. But does catering to the consumer’s every need result in sales, or are shoppers moving on without making a purchase? In the Enhancing the experience series Courtney Devereux looks into why these two different sectors are working together.

Read more
 
 

Styleshoots launches for retailers this week

  • In Association with LookDepot
  • November 22, 2017
Styleshoots launches for retailers this week

Consumers respond well to high quality product images – yet they respond even better to a more immersive, multimedia shopping experience with video content, says LookDepot managing director Andy Mackie.

Read more
 
 
 
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Kiwi retailers cash in on Singles’ Day

  • News
  • November 21, 2017
  • Sarah Dunn
Kiwi retailers cash in on Singles’ Day

The Chinese holiday Singles’ Day, popularised by Alibaba as the ’11.11 Global Shopping Festival’, is now the biggest sale event in the world. Alibaba reports that US$25.3 billion of gross merchandise volume was settled during the 24 hours of Singles’ Day this year. Not all of that went to Chinese retailers, however – a handful of Kiwis made the most of the opportunity.

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Updated: Noel Leeming launches a dedicated after-purchase services division

  • Technology
  • November 20, 2017
  • Sarah Dunn
Updated: Noel Leeming launches a dedicated after-purchase services division

The Warehouse Group’s electronics retailer Noel Leeming has been looking at expanding its focus on services this year. Now, it’s launched a dedicated after-purchase services division: MyTechSolution. The change also means that customers will be charged for access to Noel Leeming's helpdesk if the request goes beyond a "quick fix".

Read more
 

Cameras aren’t just for security anymore

  • In Association with Axis Communications / Sektor
  • November 20, 2017
Cameras aren’t just for security anymore

In-store video cameras revolutionised loss prevention when they first became available to retailers, but as camera technology continues to evolve, they can now provide a plethora of data that supports better business decisions.

Read more
 
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