Close
 

Allbirds pops up at Auckland restaurant Coco's Cantina

  • News
  • November 28, 2017
  • Findlay Buchanan
Allbirds pops up at Auckland restaurant Coco's Cantina

Much-loved woollen sneaker company Allbirds has opened its first pop-up at Auckland restaurant Coco's Cantina, complete with custom sneakers made in Coco's colours.
 

Over November 25th - 26th, Allbirds was in collaboration with the Auckland culinary institution Coco’s Cantina. Perched on Karangahape road, the space will exhibit Allbirds' sustainable, woollen shoe varieties – the Wool Runner, Wool Lounger, and the recently launched children’s offering, Smallbirds.

Coco’s Cantina and Allbirds have a mutual recognition for quality, craft, imagination and sustainability, as seen with Allbirds' use of locally sourced, renewable and sustainable merino wool, and Coco’s Cantina's egalitarian ethos, which prioritises staff over profit. 

The two local brands have designed a bespoke range of laces blended with the restaurant's signature colour, which are free with any purchase at the showroom.

“We’re thrilled to return to New Zealand and support a local brand that approaches its craft in a novel and natural way, while also paying tribute to Allbirds Kiwi roots," says co-founder Tim Brown. "With its commitment to quality and craft, Coco’s Cantina is a natural fit for our first Auckland collaboration." 

Allbirds' time in the overseas market has been met with as much warmth as the merino its shoes are made out of, including a feature by Time magazine, which dubbed the kicks as “the most comfortable shoe in the world”.

Allbirds has recently stepped into the world of retail with concept stores in San Francisco and New York. And the company, which was founded in 2015, is keen to use some of the US$27 million it has raised to open more retail stores.

"These spaces enable the Allbirds to learn from its customers every day, evolving the retail experience based on their feedback," says Brown. "At this stage, there are no immediate plans for a permanent store in New Zealand, but as the Allbirds retail experience is continually evolving, it’s definitely a case of watching this space!"

Brown says New Zealand is the brand's spiritual home and last year, as part of its 'Allbirds And' programme, it created limited edition Wellington versions of its shoes, working closely with similarly minded local businesses. It has also done this with Los Angeles

Earlier this week, Allbirds embarked on its first international expansion outside New Zealand and the United States, and is now shipping to Australia, a direct response to the many thousands of enquiries the brand receives each week.

This story originally appeared on Idealog.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Fit-Out: Retreat to the Wine Cave

  • News
  • December 15, 2017
  • Sarah Dunn
Fit-Out: Retreat to the Wine Cave

A wine retail outlet like no other opened in Auckland’s Newmarket in October. The Wine Cave is intended to create a subterranean-feeling, luxurious atmosphere that showcases high-end wine to its best effect.

Read more
 
 

Amazon is coming

  • News
  • December 15, 2017
  • Greg Harford
Amazon is coming

If there's one word that strikes fear into the heart of many Kiwi retailers, it's "Amazon". This massive global business has enormous scale; a turnover nearly two and a half times that of the entire New Zealand retail sector; and a share price of nearly NZD$1,400.

Read more
 
 

Back in Time: Kowtow

  • News
  • December 15, 2017
Back in Time: Kowtow

Created in 2007 by Gosia Piatek, Kowtow launched from a small home-based dream to one of New Zealand’s most respected ethical brands as it celebrates its first decade in business.

Read more
 
topics
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Sisterhood
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
 
 
 
News

On the road with mobile payments tech

The past decade has seen a proliferation of pop-up shops, farmers’ markets, food trucks and temporary collective sale spaces. Rachel Helyer Donaldson explores how rising ...

 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita@tangiblemedia.co.nz or call 022 639 3004

View Media Kit

}