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Farewell and thank-you to Trudy Cliff

  • News
  • October 23, 2017
  • John Albertson
Farewell and thank-you to Trudy Cliff

It is with deep sadness that we mark the death of NZ Retail's former editor, Trudy Cliff, who died at her home in Whakatane recently. She was a friend, colleague, editor, journalist, and a great breath of fresh air.

It has fallen to myself and former Tangible Media chief executive John Baker to write a few words about Trudy and we feel truly privileged to do so. John was her publisher during her later years at the magazine's helm, while I was the chief executive of the New Zealand Retailers Association until 2014. The association is now known as Retail NZ

My biggest concern in writing this tribute is getting the spelling and grammar right – anyone who knew Trudy would know that any slip ups in this area would certainly be frowned upon.

From the time she joined NZ Retail in 2002 ( at which time it was the publishing arm of  the New Zealand Retailers Association) until she left in 2015, Trudy published in excess of 150 issues, a truly magnificent record. The magazine was highly respected across the New Zealand retail and publishing market, being recognised over Trudy’s tenure with many awards and citations. This recognition was particularly amazing in 2009 when the magazine scooped the pool at the NZ Magazine Publishers Association awards with NZ Retail winning Trade/Professional Magazine of the Year and Trudy named Editor of the Year. This is what the judges that year had to say: “Trudy is forthright with opinionated ‘call-to-action’ editorials. Her magazine makes you want to be a retailer.”

Over the years she also won many international awards as editor and for the magazine she produced. In addition, Trudy was very proud of the fact that of all the profit centres within the Association’s accounts, NZ Retail under her stewardship, was the most consistent contributor to the organisation.

Her attention to detail coupled with the very high standards she set herself meant that the magazine was always “the best”. As her CEO, I had so much confidence in her ability that the first I saw of the magazine each month was the final printed product.

Trudy had a fascinating life and compared with some of her earlier exploits, producing NZ Retail was probably a little tame. Before joining us for example, she took one of the first film crews from the west into China and had numerous extraordinary escapades in Africa. And it wasn’t only her work for which she gained fame, she was once crowned “Miss Rhodesia”. Despite her interesting past she shared snippets occasionally... but only occasionally, and it is a real shame that her personal memoirs were never published. They would have been a brilliant read.

Trudy was one of those very special people who had a big impact on all around her – she was more than a colleague, she was a friend and an inspiration.

Finally, any comments about Trudy would be incomplete if we didn’t mention her dogs – she loved her beloved animals and they were a huge part of her life.

Trudy, thanks for everything - we will miss you. You were one in a million.

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Enhancing the experience: A growing demand

  • Design
  • November 22, 2017
  • Courtney Devereux
Enhancing the experience: A growing demand

Some commentators think food and integrated hospitality offerings will save brick and mortar retail from obsolescence in the age of ecommerce. But does catering to the consumer’s every need result in sales, or are shoppers moving on without making a purchase? In the Enhancing the experience series Courtney Devereux looks into why these two different sectors are working together.

Read more
 
 
 
 
 
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How are retailers maintaining loyalty? Sarah Dunn, Elly ...
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Kiwi retailers cash in on Singles’ Day

  • News
  • November 21, 2017
  • Sarah Dunn
Kiwi retailers cash in on Singles’ Day

The Chinese holiday Singles’ Day, popularised by Alibaba as the ’11.11 Global Shopping Festival’, is now the biggest sale event in the world. Alibaba reports that US$25.3 billion of gross merchandise volume was settled during the 24 hours of Singles’ Day this year. Not all of that went to Chinese retailers, however – a handful of Kiwis made the most of the opportunity.

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Updated: Noel Leeming launches a dedicated after-purchase services division

  • Technology
  • November 20, 2017
  • Sarah Dunn
Updated: Noel Leeming launches a dedicated after-purchase services division

The Warehouse Group’s electronics retailer Noel Leeming has been looking at expanding its focus on services this year. Now, it’s launched a dedicated after-purchase services division: MyTechSolution. The change also means that customers will be charged for access to Noel Leeming's helpdesk if the request goes beyond a "quick fix".

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Cameras aren’t just for security anymore

  • In Association with Axis Communications / Sektor
  • November 20, 2017
Cameras aren’t just for security anymore

In-store video cameras revolutionised loss prevention when they first became available to retailers, but as camera technology continues to evolve, they can now provide a plethora of data that supports better business decisions.

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