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Smiths City rolls out in the North Island with rebranded Furniture City stores

  • News
  • September 11, 2017
Smiths City rolls out in the North Island with rebranded Furniture City stores

Christchurch-based furniture and appliances retailer Smiths City has increased its presence in the North Island with three stores formerly belonging to Furniture City. One of these, in Whangarei, has recently been rebranded to Smiths City.

Smiths City acquired Furniture City in January of last year for $5.85 million. The brand had three stores - one on Auckland's North Shore, one in Auckland's Mt Wellington, and the Whangarei store. The two Auckland stores are expected to be rebranded before Christmas, bringing Smiths City's nationwide store count to 37.

The acquisition and rebranding of Furniture City comes following the December 2015 changes regarding LV Martin, when Smiths City began consolidating its stores to turn its two Wellington-based LV Martin stores into Smiths City branches. It had owned the stores under the LV Martin brand for more than 10 years.

Roy Campbell, chief executive of Smiths City Group, said the Furniture City rebranding was in line with the company’s ambition to become a recognised national retailer.
 
"We have been in need of an Auckland presence for some time," Campbell said. “The former Furniture City stores will expand our foothold in the upper North Island as we work to become a truly New Zealand retailer. The acquisition of Furniture City, and the opening of new stores in Taupo and Hastings, have extended our reach into markets that offer long term growth prospects. "

Campbell says the rise of ecommerce has resulted in much greater price transparency and significantly intensified competition, requiring retailers to focus on differentiation, but it won't spell the end of bricks and mortar.

“In fact, in our core categories of furniture and appliances, our stores become more important. Customers in these core categories want to touch and feel the products before they buy. They want to sit on the sofa, test the comfort of the bed, see whether their chosen fridge has all the storage compartments they need.
 
“Good service, no-fuss delivery and the confidence that customers can talk to someone just down the road to make things right are highly valued by Kiwis. Importantly, these qualities will beat - hands down - a good deal from a faceless retailer with no obvious fixed abode.” 

Smiths City will celebrate its 100th anniversary next year.
 

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Kiwi retailers cash in on Singles’ Day

  • News
  • November 21, 2017
  • Sarah Dunn
Kiwi retailers cash in on Singles’ Day

The Chinese holiday Singles’ Day, popularised by Alibaba as the ’11.11 Global Shopping Festival’, is now the biggest sale event in the world. Alibaba reports that US$25.3 billion of gross merchandise volume was settled during the 24 hours of Singles’ Day this year. Not all of that went to Chinese retailers, however – a handful of Kiwis made the most of the opportunity.

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Updated: Noel Leeming launches a dedicated after-purchase services division

  • Technology
  • November 20, 2017
  • Sarah Dunn
Updated: Noel Leeming launches a dedicated after-purchase services division

The Warehouse Group’s electronics retailer Noel Leeming has been looking at expanding its focus on services this year. Now, it’s launched a dedicated after-purchase services division: MyTechSolution. The change also means that customers will be charged for access to Noel Leeming's helpdesk if the request goes beyond a "quick fix".

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Cameras aren’t just for security anymore

  • In Association with Axis Communications / Sektor
  • November 20, 2017
Cameras aren’t just for security anymore

In-store video cameras revolutionised loss prevention when they first became available to retailers, but as camera technology continues to evolve, they can now provide a plethora of data that supports better business decisions.

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Sale squared: Onceit talks deep discounts and sale events

  • News
  • November 20, 2017
  • Sarah Dunn
Sale squared: Onceit talks deep discounts and sale events

Kiwi high-end clearance ecommerce store Onceit works with more than 400 suppliers from New Zealand’s fashion, beauty and homewares industries to offload excess stock without brand damage. We had a chat with executive director Jay Goodey ahead of its once-yearly sale of sales.

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