Food lovers rejoice: Introducing Lucky Street meal kits

  • News
  • August 10, 2017
  • Courtney Devereux
Food lovers rejoice: Introducing Lucky Street meal kits

Popular foodie destination, The Lucky Taco, now offers customers home delivered ‘ready to assemble’ bundles under its new brand, Lucky Street Meal Kits. Owners Sarah and Otis Frizzell are the masterminds behind both ventures, we spoke to Sarah about the new offerings and what fans of The Lucky Taco now have to look forward to. 

1) What was the initial thoughts behind the creation of this service?

To launch a street-eats inspired meal kit delivery service. We’ve seen the demand for more convenience for our customers since launching Lucky Taco meal kits into Supermarkets. 

2) How do you think your service differs from other home meal options?

Lucky Street is a meal kit delivery solution for people that prefer dumplings, noodles, curries, burgers and tacos over meat and three veg. We offer an evolving line-up of the best street eats for you to recreate at home in just a few easy steps.

3) How much preparation on your side goes into the first stages of the meals?

A lot! Together with our ever-expanding food family, we make all the sauces. Marinade the meats. Prepare the veggies / salads and slaws. Prep the serve size etc…We’ve also created online cooking tutorials for people to watch as they build their Lucky Street creations at home. No complicated recipe cards and also trying to reduce packaging where we can, just quick n’ easy videos.

4) Have there been any difficulties in regards to the startup that you have had to adapt to?

There’s always difficulties regarding startups. Yes. I’m constantly making updates to the website, to try and suit our customers needs. As a startup, we didn’t want or have the cash to spend on a customised site - so we’re using a Shopify template. It’s great, but must work within the template. If successful, we’ll move to a more custom experience for our customers once we’ve received feedback.

5) Tell us a bit about the ingredients you use and the inspiration behind the meals.

We use top quality free range and locally sourced produce, as well as exotic flavours from all over the world to complement each of our Lucky ‘Amigos’ dishes. Maximum flavour. And mimimal effort for our customers. All of our food family use exotic and delicous ingredients and flavours in their dishes. Which is what sets our meal kits apart from all the rest. We have Mexican / Chinese Malaysian / Brazilian Japanese Korean Fusion / Thai & South Indian flavours.

6) Do you think a demand for convenience has caused the spike in ready-made meal options?

Absolutely. People want to eat delicious / exciting and well balanced food without having to think about shopping, cooking & preparing it. We still know people like to cook and eat out, which is why we’ve launched with a maximum of two meals a week - which gives our customers flexibility.

7) The Lucky Taco is a popular destination for Auckland Foodies, how will you bring that experience to their homes?

With the launch of The Lucky Taco's award winning retail products into grocery, it became impossible to juggle both the demands of cooking, cleaning, serving and operating the taco truck as well as the production and manufacture of products into Supermarkets (which is no mean feat). We do still pop-up in our trusted spot at 230 Ponsonby Rd about once a month to see our regulars and catch-up! 

But the launch of Lucky Street essentially enables our customers to have a taco truck in their kitchen - as well as some of the best flavours New Zealand has on offer. 

With Lucky Street, we're giving people the edible tools to unleash their culinary rockstar!

It’s healthy, great tasting, social fun food, ready in record timing with zero stress.

Both Frizzells have extensive knowledge of flavours and creation, their dedication to food which has seen the success of their food truck will reflect into the meal kits avalible to all. With the first recipe list released along with the instructional videos, the meals communicate the couples love for intense flavour and all things delicious. 

Lucky Street can be signed up to here, and includes instructional videos on how to prepare each meal. Watch the first one below. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
 
 

Mark Powell joins the Stihl Shop board of directors

  • Who's Where
  • August 18, 2017
  • Sarah Dunn
Mark Powell joins the Stihl Shop board of directors

Former The Warehouse Group chief executive Mark Powell has joined the Stihl Shop retail network’s board of directors. He is now an independent member on Stihl Shop’s advisory board. Stihl Shops are stockists of Stihl products such as chainsaws, lawn mowers and other power tools.

Read more
 
 

Introducing Nordik: The handbags made from salmon leather

  • News
  • August 18, 2017
  • Courtney Devereux
Introducing Nordik: The handbags made from salmon leather

Salmon leather is not a material that first comes to mind when you think of luxurious Italian made handbags. But designer Lilja Viggosdottir has released her first collection of salmon leather bags, Nordik, showcasing its undeniable style, durability and function.

Read more
 
topics
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Sisterhood
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
News

Sticky business

Loyalty schemes have been around since time immemorial, with Fly Buys leading the pack since its launch over 20 years ago. But there’s change afoot, ...

 
 

Nielsen: Kiwis prefer optimism and local brands

  • News
  • August 17, 2017
Nielsen: Kiwis prefer optimism and local brands

Marketing teams are constantly striving to engage with their audience through brand reputation, but according to Nielsen, Kiwis are more relaxed and optimistic than our peers, so how should that factor into how you project your brand?

Read more
 
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email marlene.coote@tangiblemedia.co.nz or call 09 358 7297 / 027 544 2298

View Media Kit

}