Introducing Nordik: The handbags made from salmon leather

  • News
  • August 18, 2017
  • Courtney Devereux
Introducing Nordik: The handbags made from salmon leather

Salmon leather is not a material that first comes to mind when you think of luxurious Italian made handbags. But designer Lilja Viggosdottir has released her first collection of salmon leather bags, Nordik, showcasing its undeniable style, durability and function. 

The market for Italian-made bags has always been common place for a successful range. Kiwi designer Lilja Viggosdottir has used her knowledge of fine fashion to release a leather bag collection made from mixed leathers, but predominantly salmon.

The 18-month process ended with a large collection that has a high-class feel and look that is also suitable for day-to-day use. We spoke to Viggosdottir about the long, and sometimes rocky, process she went through in order to release her latest collection, Nordik

Photo Source: Photos by Annupam

You saw the salmon leather overseas, did the idea for a bag collection come straight away?

No, I never intended to design handbags. It developed naturally as I wanted to design something which would make the salmon leather the primary focus and really show its unique capabilities.

Tell us about why you chose to work with salmon leather over regular?

Initially I loved the texture and multiple finishes that were available but once I did some research and discovered the sustainable properties and unique tanning process I felt really inspired.

Source: Nordik offical Instagram

The manufacturing process takes place in Italy, do you think the fact that they are Italian made gives them a head start already on the market?

Absolutely, they are impeccably crafted and offer not only the sustainable aspect of the Icelandic salmon leather but that they’re ethically made and have a unique story; something that is really important for the progression of the fashion industry.

You said you had a less that satisfactory experience when trying to get the bags manufactured in New Zealand, what happened?

When I started designing the Einstök collection, I wanted to be a part of the manufacturing process and loved the idea of having my bags made here in New Zealand. I was new to the process involved in manufacturing leather bags, as my studies were primarily based on garment construction. Consequently the company took advantage of my lack of experience. At the time it was devastating, but now that I’m here I can appreciate what a necessary step that was and has helped me to work successfully with large overseas companies.

Apart from the first manufacturing difficulties, has there been any issues or barriers you’ve had to adapt to, to get these on the market?

Once I started working with the companies in Italy, everything seemed to fall in to place. The level of professionalism is incredible and the way they work with leather is an art which they take so much pride in.

Tell us about financial and personal investment you’ve put into this collection, how did you balance out your business with personal?

At this point, there isn’t a lot of balance! In terms of both personal and financial investment, I’ve always been an all or nothing kind of girl, so the minute I set out to start designing handbags, I put everything in to it.


Photo Source: Photos by Annupam 

Was the design for the bag the first, or did many ideas come before the finished product line?

This collection is a curated version of my initial designs. As I learnt more about the way bags were made, my designs reflected this. I wore the initial six prototypes to ensure they functioned well and catered to the women that I’m designing for. Small details like clipping the smaller products inside the larger ones for functionality and organisation and the wallet doubling as an evening purse, have been refined as the designs progressed.

How does salmon leather compare to regular, in terms of quality, price and sustainability?

Salmon leather is more expensive as it is a smaller product to produce, the strength and durability surpasses that of a regular hide because of the cross fibre structure. The tannery in Iceland who produce the salmon skins for Nordik are among the best in world, with numerous awards and recognitions for being a leading enterprise in the development of fish leather. They are unique in that the process which tans the skins is all powered by renewable hydro and geothermal energy. Nordik designs are made with the very best of both salmon and cow hides. I love that there is a balance of both leathers in the designs as the cowhide allows the salmon skin to stand out and provides a beautiful clean minimalist look to the bags.

Source: Nordik offical Instagram

This has been an 18-month journey for you, tell us about how it feels to be nearing the end of your first collection.

It feels surreal that I can finally share what I’ve been working so hard on. The journey has definitely been a long one but I’ve learnt so much about starting a business, every step has been invaluable. Mostly I feel grateful that I’ve had this opportunity and that I’ve had so much support in the past 18 months.

Tell us about the name Nordik, how does it relate?

Nordik was the name of my graduate collection in 2015 and the idea behind my brand name was to find one word which would encapsulate the feeling and design aesthetic of my product. Nordik relates to my Icelandic heritage and the inspiration behind my collection; it gives an idea of what my products might look like or the feel of the brand without having seen any imagery.

Viggosdottir’s range is available online here. Each bag showcase different character and functions, as well as shows the monumental effort that Viggosdottir has put in to the stunning collection.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Black Friday and Cyber Monday: Deals for Kiwis

  • News
  • November 22, 2017
  • Courtney Devereux
Black Friday and Cyber Monday: Deals for Kiwis

On the weekend starting 24 November, many retailers will lower prices in a day-long sale. From independent stores to multichannel retailers, who is jumping on the Black Friday and Cyber Monday bandwagon?

Read more

Enhancing the experience: A growing demand

  • Design
  • November 22, 2017
  • Courtney Devereux
Enhancing the experience: A growing demand

Some commentators think food and integrated hospitality offerings will save brick and mortar retail from obsolescence in the age of ecommerce. But does catering to the consumer’s every need result in sales, or are shoppers moving on without making a purchase? In the Enhancing the experience series Courtney Devereux looks into why these two different sectors are working together.

Read more
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Kiwi retailers cash in on Singles’ Day

  • News
  • November 21, 2017
  • Sarah Dunn
Kiwi retailers cash in on Singles’ Day

The Chinese holiday Singles’ Day, popularised by Alibaba as the ’11.11 Global Shopping Festival’, is now the biggest sale event in the world. Alibaba reports that US$25.3 billion of gross merchandise volume was settled during the 24 hours of Singles’ Day this year. Not all of that went to Chinese retailers, however – a handful of Kiwis made the most of the opportunity.

Read more

Updated: Noel Leeming launches a dedicated after-purchase services division

  • Technology
  • November 20, 2017
  • Sarah Dunn
Updated: Noel Leeming launches a dedicated after-purchase services division

The Warehouse Group’s electronics retailer Noel Leeming has been looking at expanding its focus on services this year. Now, it’s launched a dedicated after-purchase services division: MyTechSolution. The change also means that customers will be charged for access to Noel Leeming's helpdesk if the request goes beyond a "quick fix".

Read more

Cameras aren’t just for security anymore

  • In Association with Axis Communications / Sektor
  • November 20, 2017
Cameras aren’t just for security anymore

In-store video cameras revolutionised loss prevention when they first became available to retailers, but as camera technology continues to evolve, they can now provide a plethora of data that supports better business decisions.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit