Countdown has shown its support towards the Women’s Refuge initiative by including The Shielded Site, a protected portal which helps victims of family violence speak out undetected.
The Shielded Site is a tool for victims of abuse to ask for help, without fear of it showing up in their browser’s history or an abusive partner ever seeing it. A simple icon which can sit on any website and launch a powerful resource to help end domestic violence.
Countdown is New Zealand’s largest retailer with 120,000 visits to its site each week. Those who are looking for help in regards to an abusive relationship are encouraged to use the tab that relates to your situation, whether it be 'emergency' or 'make a plan' and recieve vital information without leaving a browser trail.
Sally Copland, Countdown’s Head of Online, says, “More and more New Zealanders are choosing to get their groceries from us online and browsing our site to check out prices or get recipe ideas. Given our reach, we have enabled our website to be a safe platform for victims of family violence to access support without the risk of their abusers knowing.”
The Shielded Site was created for Women’s Refuge by Saatchi & Saatchi and launched in late 2016. Countdown joins a group of New Zealand businesses including The Warehouse, ASB Bank, Sorted and Z Energy who have added the tab to their sites.
Dr Ang Jury, CEO of Women’s Refuge says that having the Shielded Site available on Countdown’s website is hugely significant for this initiative.
“When we launched, our ambition was to have the Shielded Site available everywhere and importantly, in the places people would visit in the course of a typical day.
“With Countdown being one of New Zealand’s most visited sites we’re now able to safely connect with thousands more people who could potentially need our support,” says Jury.
The Shielded Site isn’t Countdowns first social conscious move, in May this year the chain introduced a policy to support transgender staff.
October 2015 the chain came out with unlimited free fruit for children shopping with their parents to encourage healthy eating.
In March this year, Countdown made a public promise to discontinue all but free range eggs in its stores by 2022.