Online marketplace Trade Me has a number of businesses linked to the motoring industry – AutoBase, DealerBase and MotorWeb. It’s now applied to the Commerce Commission for clearance to acquire Limelight Software Limited, trading as Motorcentral, which makes software for car dealerships.
Trade Me’s ‘Trade Me Motors’ division includes its own online vehicle classified advertising business, plus a similar business, AutoBase. It also operates aggregator software for motor vehicle dealers, DealerBase, and MotorWeb, which provides motor vehicle information and reports.
It’s entered into a conditional agreement to purchase Motorcentral, which supplies cloud-based software and websites to motor vehicle dealers. The business is based in Christchurch and has 15 staff.
“Motorcentral’s system provides dealers with an easy-to-use platform that combines inventory management, customer relationship management, advertising plug-in options and website functions,” says Trade Me.
Head of Trade Me Motors Alan Clark says Motorcentral is an attractive business.
“It’s well-run with an experienced and smart team, and has a proven track record of delivering great services that add value to dealers. The team also has high engagement with the dealer community and we see many opportunities for continued growth. We’re excited.”
In a post to its Facebook page, Motorcentral assured clients that if the sale does go ahead, it will result in “business as usual” with no change in staff or business practice.
“We see this opportunity to team up with a company like Trade Me as an important step forward in our continuous evolution. This partnership will offer us greater stability, open doorways to connect the industry even better and give us greater depth and skills allowing us to further evolve our services to you and the industry.”
The Commerce Commission has indicated the application will take around 40 days to ass