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Foodstuffs NZ launches a new grocery brand: Fresh Collective by New World

  • News
  • July 4, 2017
  • The Register team
Foodstuffs NZ launches a new grocery brand: Fresh Collective by New World

Foodstuffs has launched a new small-format grocery brand linked to its existing New World offering called Fresh Collective by New World. The store first store at 10a Constellation Drive on Auckland’s North Shore reopened with its new look on July 4.

First, the small Mairangi Bay supermarket was a Nosh, then it became a New World when it joined the Foodstuffs North Island co-operative in May. It has been operating under a temporary New World banner since then, but is now Auckland's first Fresh Collective by New World.

 Fresh Collective by New World is a new small-format grocery brand which offers additional amenities such as an in-house barista. It also allows customers to order fresh smoothies; grab some sushi; choose a meal kit for dinner tonight or pick up some premium cuts from the in-house butcher. Customers can also get their everyday, food-focused top-up grocery needs. 

“For some time now, we’ve been analysing what we offer our urban customers,” Foodstuffs North Island CEO Chris Quin says.

“The store has fresh food at its heart, with an extensive deli counter, a full specialty cheese range and an extensive range of fresh fruit and vegetables. It brings the best of what New World offers to a small, local store.”

“Fresh Collective by New World also has your everyday grocery needs, so that you can top up with the basics at the same time,” he says.

“We’ve been working on this concept for some time. We created a prototype of what a Fresh Collective experience would look like, which allowed everyone involved to walk around inside it and comment on the design and customer flow. That was a first for us, and we found it a really useful, creative part of the process. To be able to pick up the deli counter and move it to another position, or make an aisle a little wider, was really helpful.”

The next Fresh Collective by New World store will open in Mt Albert in the coming weeks. The Alberton Four Square store has been closed since June 20 while the refurbishment work takes place.

 “We are looking at other urban areas in the North Island where Fresh Collective by New World will suit our customers’ needs," says Quin.

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Sale squared: Onceit talks deep discounts and sale events

  • News
  • November 20, 2017
  • Sarah Dunn
Sale squared: Onceit talks deep discounts and sale events

Kiwi high-end clearance ecommerce store Onceit works with more than 400 suppliers from New Zealand’s fashion, beauty and homewares industries to offload excess stock without brand damage. We had a chat with executive director Jay Goodey ahead of its once-yearly sale of sales.

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Enhancing the experience: Hospitality New Zealand

  • News
  • November 17, 2017
  • Courtney Devereux
Enhancing the experience: Hospitality New Zealand

Some commentators think food and integrated hospitality offerings will save brick and mortar retail from obsolescence in the age of ecommerce. But does catering to the consumer’s every need result in sales, or are shoppers moving on without making a purchase? In the Enhancing the experience series Courtney Devereux hears from Vicki Lee of Hospitality New Zealand about why these two different sectors are working together.

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What’s next for Auckland’s City Centre: a Q&A with designer Ludo-Campbell Reid

  • News
  • November 16, 2017
  • Elly Strang
What’s next for Auckland’s City Centre: a Q&A with designer Ludo-Campbell Reid

Auckland Council recently released a video detailing how far it’s come with the urban design of the City Centre over the last 10 to 15 years, as well as its vision for the years to come. Elly Strang talks with Ludo Campbell-Reid about the pace at which his vision is coming to fruition, the most impactful changes already made to the City Centre and goals for the future.

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Owner / Retailer: Suzie Johnson

  • News
  • November 16, 2017
  • Sarah Dunn
Owner / Retailer: Suzie Johnson

Oosh is a regional retail empire that’s built on empowering rural women. Founder Suzie Johnson chose the name after ‘Oosh’ was tagged into the side of her first store in Shannon, which she opened after putting her husband through university selling jewellery and paintings at markets.

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