Foodstuffs NZ launches a new grocery brand: Fresh Collective by New World

  • News
  • July 4, 2017
  • The Register team
Foodstuffs NZ launches a new grocery brand: Fresh Collective by New World

Foodstuffs has launched a new small-format grocery brand linked to its existing New World offering called Fresh Collective by New World. The store first store at 10a Constellation Drive on Auckland’s North Shore reopened with its new look on July 4.

First, the small Mairangi Bay supermarket was a Nosh, then it became a New World when it joined the Foodstuffs North Island co-operative in May. It has been operating under a temporary New World banner since then, but is now Auckland's first Fresh Collective by New World.

 Fresh Collective by New World is a new small-format grocery brand which offers additional amenities such as an in-house barista. It also allows customers to order fresh smoothies; grab some sushi; choose a meal kit for dinner tonight or pick up some premium cuts from the in-house butcher. Customers can also get their everyday, food-focused top-up grocery needs. 

“For some time now, we’ve been analysing what we offer our urban customers,” Foodstuffs North Island CEO Chris Quin says.

“The store has fresh food at its heart, with an extensive deli counter, a full specialty cheese range and an extensive range of fresh fruit and vegetables. It brings the best of what New World offers to a small, local store.”

“Fresh Collective by New World also has your everyday grocery needs, so that you can top up with the basics at the same time,” he says.

“We’ve been working on this concept for some time. We created a prototype of what a Fresh Collective experience would look like, which allowed everyone involved to walk around inside it and comment on the design and customer flow. That was a first for us, and we found it a really useful, creative part of the process. To be able to pick up the deli counter and move it to another position, or make an aisle a little wider, was really helpful.”

The next Fresh Collective by New World store will open in Mt Albert in the coming weeks. The Alberton Four Square store has been closed since June 20 while the refurbishment work takes place.

 “We are looking at other urban areas in the North Island where Fresh Collective by New World will suit our customers’ needs," says Quin.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

The graft and the glory. But mostly the graft.

  • Opinion
  • August 23, 2017
  • Vena Crawley
The graft and the glory. But mostly the graft.

Contact Energy chief customer officer Vena Crawley, who has just been appointed The Warehouse Group's Future Director for the current financial year, shares his perspective on the hard work that makes marketing campaigns successful.

Read more
 
 
 
 
 
topics
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Sisterhood
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
 
 

“Follow nobody”: Endemic World talks 10 years in art

  • News
  • August 22, 2017
  • Sarah Dunn
“Follow nobody”: Endemic World talks 10 years in art

Kiwi art retailer and print specialist Endemic World has produced a series of gently satirical prints in celebration of a decade in business. Its new gallery art print series includes four graphic posters designed by the Endemic World team “for the art critic within”.

Read more
 
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email marlene.coote@tangiblemedia.co.nz or call 09 358 7297 / 027 544 2298

View Media Kit

}