The future is bright: James Denton

  • News
  • July 27, 2017
  • Caitlin Salter
The future is bright: James Denton

As part of a series profiling retailers in their twenties, we heard from James Denton, 29. Founder of Auckland's newest heath-oriented speciality supermarket, GoodFor. 

Sustainable success

GoodFor, Auckland’s newest heath-oriented speciality supermarket is exploring a new way for Kiwi consumers to buy their groceries. The shelves of GoodFor are lined with bulk goods, flowing free and completely without plastic packaging.

Founder and director James Denton, 29, was inspired to found GoodFor by the growing conscious consumer trend, as people start to take more responsibility for their impact on the environment.

In the modern world, it seems like a particularly fresh concept, but it does have its roots in a bygone era.

Do you think your age helps you bring a fresh perspective to the traditional supermarket model?

Absolutely. Younger people have different challenges to face, we have a fragile future in front of us and we need to make the necessary changes. These changes include everyday things like food shopping. The current convenience shopping model is affecting the younger generation’s future and it is the younger people who have the energy and the innovation to do something about it. 

So that fed into your focus on sustainability?

[I have] an understanding that the current system needs to change. I feel it is pretty obvious that the current way we do things is not sustainable. There are a lot of great organisations truly trying to create sustainability in their business and I personally feel it should be a requirement.

Why is the waste-free model so important to you? 

We hope our brand stands for more than just waste-free shopping. It is no secret that our planet is under tremendous environmental pressure and humans are the culprits. We feel it is our duty to do everything we can to provide solutions to make a positive environmental impact, and waste-free shopping is easily implementable as well a great way to raise awareness of the greater problem. 

What has been your customers’ reaction? Has it changed the way they think about shopping? 

We have definitely made an impact on people. A lot of our customers live and breathe this lifestyle and appreciate the quality and cleanliness of our store. People who are new to the concept definitely see the store as a "no more excuses" offering. A lot are beginning to take action for the first time in their lives.

Logistically, how do you do it? Can people buy everything they need sustainably? 

There are definitely flaws in our model where minimal amounts of waste are still created as well as obvious food mile problems. However, the benefits outweigh the problems a hundred-fold and if we had to be 100 percent sustainable even down to our distributors’ choice of packaging, we wouldn't exist. It is all about taking baby steps and creating more and more awareness. 

How do you intend to grow your business? What's the next step?

We will relentlessly improve our offering to make this way of shopping irresistible to the public. Our plan, right from the beginning has always been to give New Zealand the opportunity to shop like this so we intend on opening multiple sites, the next one is just on the horizon! 

What advice do you have for other retailers looking to run their business more sustainably?

Whatever your business, make sustainability a focus point, There are always better alternatives, you just have to look. A lot of business owners opt for the cheaper, less sustainable option but they don't realise that the public want sustainability and they are actively seeking it. A little investment now will pay off in the long run.

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Black Friday and Cyber Monday: Deals for Kiwis

  • News
  • November 22, 2017
  • Courtney Devereux
Black Friday and Cyber Monday: Deals for Kiwis

On the weekend starting 24 November, many retailers will lower prices in a day-long sale. From independent stores to multichannel retailers, who is jumping on the Black Friday and Cyber Monday bandwagon?

Read more

Enhancing the experience: A growing demand

  • Design
  • November 22, 2017
  • Courtney Devereux
Enhancing the experience: A growing demand

Some commentators think food and integrated hospitality offerings will save brick and mortar retail from obsolescence in the age of ecommerce. But does catering to the consumer’s every need result in sales, or are shoppers moving on without making a purchase? In the Enhancing the experience series Courtney Devereux looks into why these two different sectors are working together.

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Kiwi retailers cash in on Singles’ Day

  • News
  • November 21, 2017
  • Sarah Dunn
Kiwi retailers cash in on Singles’ Day

The Chinese holiday Singles’ Day, popularised by Alibaba as the ’11.11 Global Shopping Festival’, is now the biggest sale event in the world. Alibaba reports that US$25.3 billion of gross merchandise volume was settled during the 24 hours of Singles’ Day this year. Not all of that went to Chinese retailers, however – a handful of Kiwis made the most of the opportunity.

Read more

Updated: Noel Leeming launches a dedicated after-purchase services division

  • Technology
  • November 20, 2017
  • Sarah Dunn
Updated: Noel Leeming launches a dedicated after-purchase services division

The Warehouse Group’s electronics retailer Noel Leeming has been looking at expanding its focus on services this year. Now, it’s launched a dedicated after-purchase services division: MyTechSolution. The change also means that customers will be charged for access to Noel Leeming's helpdesk if the request goes beyond a "quick fix".

Read more

Cameras aren’t just for security anymore

  • In Association with Axis Communications / Sektor
  • November 20, 2017
Cameras aren’t just for security anymore

In-store video cameras revolutionised loss prevention when they first became available to retailers, but as camera technology continues to evolve, they can now provide a plethora of data that supports better business decisions.

Read more
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