Fitness tracker company Jawbone goes into liquidation

  • News
  • July 11, 2017
  • Courtney Devereux
Fitness tracker company Jawbone goes into liquidation

Fitness tracker electronic company, Jawbone, is preparing to shut itself down as it moves towards opening a new health centred company.

Jawbone at its peak was valued at USD$3 billion. But after its competition with Fitbit proved fruitless the company is now preparing to close the company and sell its assets.

But this isn’t the full end for the company. CEO Hosain Rahman has founded a new company called Jawbone Health Hub that will make health-related hardware and software services.

Many Jawbone employees have already shifted to the new company.

Although many consumers are reportedly worried about their current Jawbone items working after the company has closed, but representatives have assured the items will work as usual.

As Jawbone steers more towards the health sector, their items can still be purchased at New Zealand locations such as Harvey Norman.

Jawbone, once a start up created 18-years-ago, had multiple investors and funding to help the company stay afloat. But with the unwavering rise of Fitbit, worth an estimated USD$8.6 billion, Jawbone took the opportunity to move to a different part of the health sector.

While Jawbone's existing customers seem out of luck, Jawbone's competitors may gain some advantage.

Jawbone Health Hub is yet to rise from the ashes of its predecessor, but analysists expect the hub to be in full operation before the end of 2017.  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
 
 
 
 
 
topics
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Sisterhood
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Apple releases iPhone 8 and iPhone X

  • Technology
  • September 19, 2017
Apple releases iPhone 8 and iPhone X

The talk of the town this week was the release of the iPhone 8 and the iPhone X. The two models differ in technology aspects and in price, but has Apple's choice to release the phones around the same time hurt possible sales?

Read more
 
 

Even after a hurricane, Houston retail is booming

  • Opinion
  • September 19, 2017
  • Paul Keane
Even after a hurricane, Houston retail is booming

Hurricane Harvey swept through the US city of Houston a few weeks ago, creating widespread flooding and wreaking havoc. RCG's Paul Keane happens to be visiting, and reports that for Houston retailers, it's already back to business as usual.

Read more
 
Design

Inside Asics' first Kiwi concept store

Japanese sneaker company Asics has opened one of only nine concept stores worldwide in little old New Zealand.

 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email marlene.coote@tangiblemedia.co.nz or call 09 358 7297 / 027 544 2298

View Media Kit

}