Amazon's Prime Day substantial growth

  • News
  • July 13, 2017
  • Courtney Devereux
Amazon's Prime Day substantial growth

Amazon’s third annual Prime Day was in full swing this week, with the world’s largest shopping retailer raking in over USD$1 billion in sales.

The self-created public shopping day promised more sales than the popular Black Friday.

So, what is Amazon Prime Day?

Here in New Zealand, unfortunately, we do not get to bask in the savings the site offers on Prime Day. Amazon Prime Day is an all-day, online-deals event that debuted on July 15, 2015, to celebrate Amazon's 20th birthday.

Amazon described it as a "global shopping event, offering more deals than Black Friday, exclusively for Prime members."

The purpose of Prime Day is simple — to promote Amazon's Prime subscription service. Many consumers will use this day to test the service for free, and many of those customers will remain, Prime members, once their trial membership is done.

Studies have shown that Prime customers spend more than twice what nonmembers do, so it's no wonder Amazon is trying to spread the Prime love as much as it can.

This year, Prime Day grew by 60 percent from the following year. Amazon offered shoppers 30 hours to shop rather than 24 like the previous year.

According to Amazon’s official press release, more new members joined Prime on July 11 than on any single day in Amazon history. Tens of millions of Prime members made a purchase on Prime Day 2017, more than 50 percent higher than the prior year.

Amazon’s own brand Echo smart home assistant system was the top-selling item for Prime Day. Prime members purchased seven times more Amazon Echo devices globally than on Prime Day 2016.

The Amazon Echo Dot is a small 360-degree speaker that uses far-field voice recognition powered by the Amazon Alexa voice service/assistant.

The Echo Dot allows you to play music, ask questions such as weather, time and news, as well as buy items through the device. The device’s third party skill’s such as Uber, Domino’s Pizza and Capital One allow users to purchase items through voice commands alone.

Prime Day is also a welcome increase in income to smaller retailers who stock items through the platform. July is usually a quiet selling time for retailers, the addition of Prime Day means those involved have the chance to move the stock in usually slow times.

Greg Greeley, vice president of Amazon Prime, says the company is very thankful for their members, especially on the day of sale.

“Our teams around the world will keep working to add more and more to your membership, so Prime continues to make your life better every day. We are already looking forward to our Prime Day celebration next year.”

Although electronics were one of the most sought after items, more than 200,000 dresses were sold along with 200,000 light bulbs.

The most popular item bought in the US was a pressure cooker – the second year in a row.

In Mexico, smartphone charger cords were the top selling items, while across the Pacific in Japan, shoppers loaded up on protein powder.

In China, the most popular item was a plush seahorse toy - more than 3.5 million toys were purchased by customers worldwide on Prime Day 2017.

Amazon's stock jumped $11 higher at one point Wednesday following the highly anticipated Prime Day announcement, breaking the $1,000 mark once again.

With an Amazon-Whole Foods deal in the works, more online shoppers were seen browsing Amazon.com for supermarket staples and everyday essentials, which notably haven't been best-sellers for the internet giant in past Prime Days.

Amazon Prime day is an indicator as to how further ahead Amazon is in the retail game. The global phenomenon that is Prime Day creates a surge in what is usually a quiet time for retailers during July.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
 
 
 
 

Apple releases iPhone 8 and iPhone X

  • Technology
  • September 19, 2017
Apple releases iPhone 8 and iPhone X

The talk of the town this week was the release of the iPhone 8 and the iPhone X. The two models differ in technology aspects and in price, but has Apple's choice to release the phones around the same time hurt possible sales?

Read more
 
topics
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Sisterhood
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Even after a hurricane, Houston retail is booming

  • Opinion
  • September 19, 2017
  • Paul Keane
Even after a hurricane, Houston retail is booming

Hurricane Harvey swept through the US city of Houston a few weeks ago, creating widespread flooding and wreaking havoc. RCG's Paul Keane happens to be visiting, and reports that for Houston retailers, it's already back to business as usual.

Read more
 
 
Design

Inside Asics' first Kiwi concept store

Japanese sneaker company Asics has opened one of only nine concept stores worldwide in little old New Zealand.

 

Can we stop talking about the death of retail?

  • Opinion
  • September 18, 2017
  • Vaughan Rowsell
Can we stop talking about the death of retail?

With so many changes happening so fast lately, the retail industry has been feeling a bit apocalyptic. The founder of Vend retail software, Vaughan Rowsell, sees opportunities within the chaos.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email marlene.coote@tangiblemedia.co.nz or call 09 358 7297 / 027 544 2298

View Media Kit

}